Mode o communication of greenpeace

Information about Mode o communication of greenpeace

Published on December 18, 2009

Author: sudhirpandey2008



Slide 1: 12/18/2009 1 XIDAS, Jabalpur Slide 2: Greenpeace is a non-profit organisation, with a presence in 40 countries across Europe, the Americas, Asia and the Pacific. To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants. 12/18/2009 2 XIDAS, Jabalpur Main Focus : As a global organisation, Greenpeace focuses on the most critical worldwide environmental issues such as: Oceans and ancient forests protection; Fossil fuel phase out and the promotion of renewable energies to stop climate change; Nuclear disarmament and an end to nuclear contamination; Elimination of toxic chemicals; and Preventing the release of genetically engineered organisms into nature. 12/18/2009 3 XIDAS, Jabalpur Main Focus Modes of Communication : Human Chain; Door to door awareness; Print Media; Electronic media; Road Shows; Internet; Press Conference; College and school campaign; 12/18/2009 4 XIDAS, Jabalpur Modes of Communication Cont… : Exhibition; Signboards; Banner; Film actors, singer, celebrities; The 'Green Idol' ballot box; Scarecrows; Canopy on the roads. 12/18/2009 5 XIDAS, Jabalpur Cont… Human Chain : 12/18/2009 XIDAS, Jabalpur 6 Human Chain Greenpeace activists blockade Bombay House, headquarters of the TATA Group, demanding Mr. Ratan Tata halt construction on TATA’s Dhamra port in Orissa, which threatens the olive ridley sea turtles, an endangered species. Door to door awareness : 12/18/2009 XIDAS, Jabalpur 7 Door to door awareness Consumers are happy to return products if Nestle does not commit to being GE free now and ever College and school campaign : 12/18/2009 XIDAS, Jabalpur 8 College and school campaign ballot box containing : 12/18/2009 XIDAS, Jabalpur 9 ballot box containing The 'Green Idol' ballot box containing signed petitions urging for a Renewable Energy Law[Mumbai]. The petitions will be forwarded to the MPs of the respective constituencies. Scarecrows : 12/18/2009 XIDAS, Jabalpur 10 Scarecrows Scarecrows planted by Greenpeace activists are seen during a protest against genetically modified rice at a trial field of Bayer Crop Science company at Chinnakanjarla, about 45 kilometers from Hyderabad, India. Signature campaign : 12/18/2009 XIDAS, Jabalpur 11 Signature campaign Citizens, aspiring to be 'Green Idols', sign the petition at Church Street, Bangalore, along with Greenpeace activists, urging local MPs to support the demand for a Renewable Energy Law in the country. Banners : 12/18/2009 XIDAS, Jabalpur 12 Banners On the eve of World Environment Day, Greenpeace activists hang a banner from the Mankhurd-Vashi bridge in Mumbai, urging Prime Minister Manmohan Singh to put India’s climate policy on track and stop climate change. The bridge links Mumbai and Thane, the two cities in South Asia that are most vulnerable to the effects of climate change. Greenpeace simultaneously released a scientific paper describing the impacts of climate change on the Indian monsoon, which would result in enormous social and economic impacts for over a billion people Poster : 12/18/2009 XIDAS, Jabalpur 13 Poster Say no to GM food Green run poster etc. Canopy : 12/18/2009 XIDAS, Jabalpur 14 Canopy Lucknow: The Bachat Lamp Yojna is here! Greenpeace activists celebrate the launch of the Yojna at the Fun Republic Mall, Lucknow. Marathon : 12/18/2009 XIDAS, Jabalpur 15 Marathon The Green Run' 9 km Marathon for an Energy Revolution in Bangalore. Road Shows : 12/18/2009 XIDAS, Jabalpur 16 Road Shows Youngistan against Bt Brinjal Boat shows : 12/18/2009 XIDAS, Jabalpur 17 Boat shows Greenpeace floated windmill replicas on the banks of the Ganga in the mystical city of Varanasi to draw attention to the impacts of climate change on the Ganga and show how starting an Energy [R]evolution is the way forward. Local boatmen and citizens are seen joining the activity. Candle Lightening : 12/18/2009 XIDAS, Jabalpur 18 Candle Lightening On the ‘Global Day of Action on Climate Change’ Greenpeace highlighted the threat from global warming to the river Ganga and pointed out that the solution is a global Energy [R]evolution that called for efficient use of energy and a shift away from coal to renewable energy sources. Greenpeace activists in various cities across the country emphasized the need for this revolution in our energy production. Water Bank : 12/18/2009 XIDAS, Jabalpur 19 Water Bank Greenpeace activists on their way to deposit water at the RBI. Climate change will soon cause a water crisis in this country if the government does not act now! Slide 20: Greenpeace exists because the earth and all life on it deserves a clean and safe environment - now and in the future. Sudhir 12/18/2009 XIDAS, Jabalpur 20

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