Published on July 31, 2014
Need More Traffic? Try an Explainer Video: Need More Traffic? Try an Explainer Video PowerPoint Presentation: A unique video can explain what your company does, what you offer and what you produce, all in 2 or 3 minutes, in the simplest way possible. This increases the chance that the consumer will buy your product. Sometimes these are called motion graphic videos.There are many companies who specialize in building explainer videos. Choosing one depends on the budget and needs of your company. PowerPoint Presentation: Motion graphic videos are used by many people, not just companies with websites. They are used in kickstarter campaigns, meetings, blogs, book trailers. Inspirational speakers often use them as a sort of fast, powerful power point presentation. Non-profit organizations use them, as well. Anyone who has an idea they want people to remember can use them. It is easy to remember ideas from these videos because they are concise, witty, and cleverly animated. PowerPoint Presentation: These videos work because people are already used to watching online media content; in fact, 100 million people watch online video every day. 80% of people who said they visited a website and watched the entire explainer video said they remembered 90% of the sites content.Video is now ranking highest in results of search engines. In fact, video results are found in about 70% of the 100 top rankings on Google. These motion graphic videos are having a huge impact on the retail world.4 in 10 customers go to a store or shop online as a direct result of watching a motion graphic video. PowerPoint Presentation: Products are becoming more and more specialized all the time, and these videos present a message that people are willing and eager to listen to. Crazy Egg, a company offering a service that will show you where potential consumers clicked on their site, managed to generate an extra $21,000 in revenue each month, simply by adding an explainer video to their site. PowerPoint Presentation: So how does this video actually get traffic to your website? 75% of business executives surveyed say they watch online videos at least once a week, increasing business to business sales. Often they watch a video on YouTube and then they are likely to visit the marketer's website. fivestarvideomarketing.com claims that the "quickest most effective method to generate new leads for local businesses is the use of video and explainer type recordings". PowerPoint Presentation: Videos can be shared and roughly 68% of viewers polled say they do share them, so it's possible for a video to go viral. This also leads to digital word of mouth. Explainer videos are not just the wave of the future; they are making an impact today. Resources: http://explainerfactory.com/ http://ezinearticles.com/?Need-More-Traffic?-Try-an-Explainer-Video&id=8509592 PowerPoint Presentation: Thank you for reading!