New Innovations in Social Media _ Digital Marketing_ It_s Time for Mor

Information about New Innovations in Social Media _ Digital Marketing_ It_s Time for Mor

Published on July 22, 2014

Author: ravitejasidda

Source: authorstream.com

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New Innovations in social media & digital marketing : New Innovations in social media & digital marketing Lauren Cooney Director, WW Developer Evangelism Juniper Networks [email protected] Twitter: @lcooney It’s More Than Just Facebook & Twitter WELCOME TO A 20 MINUTE CRAM SESSION: WELCOME TO A 20 MINUTE CRAM SESSION Agenda: - Curation - Social Media Management - Measurement & Analytics - Semantic Web (3.0) - Social Websites CRITERIA: CRITERIA 3 rd Party Perspective: - I have not built any of these technologies - I currently do not work for any of these companies - Demo/Try/Use Test Technologies: - Must Do Something Unique & Different - Affordable or Free - Scalable - Early Stage but Promising CURATION: BUZZWORD OR NOT, IT WORKS PAPER.LI & FLIPBOARD : CURATION: BUZZWORD OR NOT, IT WORKS PAPER.LI & FLIPBOARD Twitter & Facebook Aggregator Decent User Interface Easy & Free Curation More Features Needed Master Aggregator Amazing User Interface Easy Curation Not Corporate Yet… SOCIAL MEDIA MANAGEMENT: SOCIALFLOW: SOCIAL MEDIA MANAGEMENT: SOCIALFLOW - Best Time & Content For a Tweet or Facebook Post - Metrics & Reporting - Acts on Real-time Intelligence - Great Dashboard Analytics - Tip: Can Try Now with Beta Offer MEASUREMENT & ANALYTICS: HOOTSUITE: MEASUREMENT & ANALYTICS: HOOTSUITE - Provides inexpensive measurement & analytics - Easy-to-Use & Scalable - Multi-faceted (pluggable) - Trusted by Community - Team Collaboration - Internationalization SEMANTIC WEB: IBM DELIVERS COGNOS CONSUMER INSIGHTS: Product Capabilities SEMANTIC WEB: IBM DELIVERS COGNOS CONSUMER INSIGHTS BLOGS DISCUSSION FORUMS TWITTER NEWSGROUPS FACEBOOK Source Areas Dimensional Analysis Filtering Voice Keyword Search Dimensional Navigation Drill Through to Content Relevant Topics Associated Themes Ranking and Volume Relationship Tables Relationship Matrix Relationship Graph COMPREHENSIVE ANALYSIS SENTIMENT EVOLVING TOPICS AFFINITY ANALYTICS Business Drivers Customer Care Corporate Reputation Campaign Effectiveness Competitive Analysis Product Insight MULTILINGUAL SOCIAL WEBSITES: ADOBE/DAY & JIVE: SOCIAL WEBSITES: ADOBE/DAY & JIVE Getting Social Has Never Been Easier Do-It-Yourself Publishing Drag & Drop Functionalities Social Integration Capabilities Community Profiles & Blogs PowerPoint Presentation: Contact: Lauren Cooney Director, WW Developer Evangelism Juniper Networks [email protected] Twitter: @lcooney

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