nov retail ebony

Information about nov retail ebony

Published on February 24, 2008

Author: Breezy

Source: authorstream.com

Content

Slide1:  Hitting the Right Target. H.S.Kohli. Ebony Retail Holdings Ltd. Slide2:  Consumers are buying across different Retail Channels. Insight….. More than 60% of the consumers shop across more than one channel. Standalone Retail Store BROWSE& BUY Malls Markets (All formats) Other Internet Catalog Source: NCR In-house Research-Ebony Slide3:  Further ……… There lies a Huge Gap between the offer & actual delivery of the offer to the customer……. Plan & Sell Execute Analysis & Performance Retail Store Availability. Length & breath in the product category. Customer service. Pricing. GAPS Ineffective Communication. No Clarity in Offer. Cluttered catchments. Moving Population. Impulse Buyers. GAPS Slide4:  Original Questions…… Are we able to effectively track the customer behavior across our geographically spread different locations? -Different People. - Different Culture. -Different Value System. -Different Languages. - Different Needs - and lot more of differences……………… How to communicate consistently the uniform brand image across these entirely different locations? Are we able to measure the each marketing campaign’s ROI? . We are trying to understand in present retail scenario…….. Slide5:  Then what is the need of the Hour…. Maintaining consistent branding across different channels. Optimizing the media mix. A Partner to support Marketing Strategies & promotions. Use of Effective Campaign Management Techniques. Managing the relationship with the customers. Increasing the brands share of usage within a household. For Effective Retail Marketing Strategy we need to focus on…… Slide6:  Maintaining consistent branding across different channels. We have to first become Consumer Centric with customers in mind, heart & soul. SHIFT To become a strong brand… Slide7:  Effective Branding Strategy needs a Value Platform. Value Chain Brand awareness. Brand preference Brand Equity. Our Values. Our Experience. Our credibility. Best Practices. Slide8:  Optimizing the media mix. Optimize the media mix across channels for maximizing the performance. We have to determine the appropriate share of each media in Campaigns. Reaching right Target segment. Less cost. Less time. More clear message. We have to evolve the media mix of the future. We have to use the multiple channels for communication. Slide9:  A Partner to support Marketing Strategies & promotions We have to develop a complete portfolio of alliances to support our Marketing Strategies & promotions.. Tailored personal promotion. Cross Promotions. Advertising Direct mail. Public relations Customized newsletters Event marketing. Giveaways. Web Marketing. New Product launches. Creative Promotions With Limited Budgets Cost Savings More Sales. Better Conversions. More Traffic. Better Inventory Turns. More time spend inside the store. Collective effort by Store & Alliances. Competitive Edge. Example: Slide10:  Use of Effective Campaign Management Techniques Effective Campaign Management Techniques are being used to get the best benefits out of it. Objective. Duration. Ingredients. Target Segment. Communication. Responsibility. Hit the Market How you are going to sustain. Quickly React & adapt to early changes. Top down strategy. Adjust downstream. Stop losing out campaign.. Fight competition with rapid rollouts. Check the performance parameters. Check the audited results. Test the result & effectiveness ROI on the Campaign Slide11:  Managing the relationship with the customers. Building a relationship with customers only works if the customer benefits from the relationship. The trick in retailing, therefore, is to find things that you can do for customers that will modify their behavior in profitable ways. What you provide to customers has to be something that they will appreciate and value, but which do not cost you too much. The Change is evolving The retail landscape is in a constant state of change. Traditional point of sale (POS) is evolving to accommodate point of interaction (POI), where customer loyalty drives multi-channel marketing strategies. [Wide use of CRM] Slide12:  My Target is complete household…… How to increase the brands share of usage within a household…. A Great Shift has occurred in Indian……. We are strengthening our positioning of the “Complete Department Store” to serve the whole household. For this Store brand needs to be developed like a FMCG brand which could be used by almost every family member, more and more times. The teenagers would be the next big customers. Their would be a decline. Customers of this Decade Customers of the Next decade Slide13:  Final words…….. Message to Retailers: Evolve your all strategies around customers. Focus on building brands to reap the fruits in future. Keep growing. “Customers is king of Past and now the Emperor of Future.” Message to Customers: “Enjoy the Kingdom of Retailers”

Related presentations


Other presentations created by Breezy

Plant Anatomy
03. 01. 2008
0 views

Plant Anatomy

Learning Long Division
15. 06. 2007
0 views

Learning Long Division

ADO Net
24. 10. 2007
0 views

ADO Net

Ch 2 Chemistry of Life
05. 01. 2008
0 views

Ch 2 Chemistry of Life

REORGANIZATION
27. 09. 2007
0 views

REORGANIZATION

Enhanced Fujita Scale 6 23 04
05. 10. 2007
0 views

Enhanced Fujita Scale 6 23 04

severe convection punkka
07. 10. 2007
0 views

severe convection punkka

lsad07 psp
09. 10. 2007
0 views

lsad07 psp

idioms1
10. 10. 2007
0 views

idioms1

SabadosCiencia2006
13. 10. 2007
0 views

SabadosCiencia2006

Rousset EID06
19. 10. 2007
0 views

Rousset EID06

TheodoreRoosevelt
22. 10. 2007
0 views

TheodoreRoosevelt

Timss
17. 10. 2007
0 views

Timss

Wynn ASA 2000
04. 10. 2007
0 views

Wynn ASA 2000

aas strom
29. 08. 2007
0 views

aas strom

element connections
29. 08. 2007
0 views

element connections

hwr clustering
29. 08. 2007
0 views

hwr clustering

Pov map 20060717 1
29. 11. 2007
0 views

Pov map 20060717 1

CONSTRUCTING BUD VASES ADN BOWS
11. 12. 2007
0 views

CONSTRUCTING BUD VASES ADN BOWS

nobel talk
15. 10. 2007
0 views

nobel talk

18 FOSIS
24. 10. 2007
0 views

18 FOSIS

Lec 08 FO1 06 Urbanisation
01. 11. 2007
0 views

Lec 08 FO1 06 Urbanisation

America vs The World
22. 10. 2007
0 views

America vs The World

Vasco Da Gama Slide Show
07. 11. 2007
0 views

Vasco Da Gama Slide Show

Fliess
15. 11. 2007
0 views

Fliess

01 threat
19. 11. 2007
0 views

01 threat

Konsolen
21. 11. 2007
0 views

Konsolen

the dancers
23. 11. 2007
0 views

the dancers

Probil
26. 11. 2007
0 views

Probil

UNE Benz
27. 11. 2007
0 views

UNE Benz

Galaxies
29. 08. 2007
0 views

Galaxies

DB2 XML DatabaseFINAL
23. 10. 2007
0 views

DB2 XML DatabaseFINAL

akzonobel
15. 10. 2007
0 views

akzonobel

ilana
29. 08. 2007
0 views

ilana

lauter
07. 11. 2007
0 views

lauter

GradSch GPOs
04. 10. 2007
0 views

GradSch GPOs

PHYS402 01
16. 10. 2007
0 views

PHYS402 01

cry beloved
02. 08. 2007
0 views

cry beloved

curtis
02. 08. 2007
0 views

curtis

Chaplet of Divine Mercy
02. 08. 2007
0 views

Chaplet of Divine Mercy

CS583 opinion mining
02. 08. 2007
0 views

CS583 opinion mining

A TIME FOR ANDREW Pres 2
02. 08. 2007
0 views

A TIME FOR ANDREW Pres 2

arthur powerpoint 11 20 03
02. 08. 2007
0 views

arthur powerpoint 11 20 03

cheryl toner ific
02. 08. 2007
0 views

cheryl toner ific

bats
02. 08. 2007
0 views

bats

23 stavros thurs
02. 08. 2007
0 views

23 stavros thurs

aas04 jeff
29. 08. 2007
0 views

aas04 jeff

moustakis
29. 08. 2007
0 views

moustakis

irsurveys07
29. 08. 2007
0 views

irsurveys07

venice oct03
29. 08. 2007
0 views

venice oct03

Office of Homeleand Security
29. 10. 2007
0 views

Office of Homeleand Security

agn presentation 102106
29. 08. 2007
0 views

agn presentation 102106

ReginaSchulteLadbeck 042104
29. 08. 2007
0 views

ReginaSchulteLadbeck 042104

Weingarten
03. 01. 2008
0 views

Weingarten

Presentation NASDAQ
24. 02. 2008
0 views

Presentation NASDAQ

APAsymp04AIDMAN
02. 08. 2007
0 views

APAsymp04AIDMAN

Ray Flores Roadmap
04. 03. 2008
0 views

Ray Flores Roadmap

Beloved
02. 08. 2007
0 views

Beloved

2004 4050S1 11 Levin
02. 08. 2007
0 views

2004 4050S1 11 Levin

Konstantinidis
29. 09. 2007
0 views

Konstantinidis

Qin and Han Dynasties
25. 03. 2008
0 views

Qin and Han Dynasties

andy powell presentation
02. 08. 2007
0 views

andy powell presentation

arena rome minier
13. 11. 2007
0 views

arena rome minier

Presentation010605
10. 04. 2008
0 views

Presentation010605

03edclark lecture
13. 04. 2008
0 views

03edclark lecture

richard mushotzky
29. 08. 2007
0 views

richard mushotzky

Lawrence D Boston 2006
14. 04. 2008
0 views

Lawrence D Boston 2006

DMCH13
16. 04. 2008
0 views

DMCH13

ERates
17. 04. 2008
0 views

ERates

JHAN 14
18. 04. 2008
0 views

JHAN 14

4884061 firstfileFILE
22. 04. 2008
0 views

4884061 firstfileFILE

ppt26
23. 12. 2007
0 views

ppt26

Operations
28. 04. 2008
0 views

Operations

CH10 Outline
07. 04. 2008
0 views

CH10 Outline

CIM research
30. 04. 2008
0 views

CIM research

komossa
29. 08. 2007
0 views

komossa

ieee sp 2004
18. 06. 2007
0 views

ieee sp 2004

icws 2006 3
18. 06. 2007
0 views

icws 2006 3

ICTP intro
18. 06. 2007
0 views

ICTP intro

human mating beh 2005
18. 06. 2007
0 views

human mating beh 2005

IMDS CIESP
14. 11. 2007
0 views

IMDS CIESP

welch adv camp july05
02. 10. 2007
0 views

welch adv camp july05

Glycosylation
15. 06. 2007
0 views

Glycosylation

Making a Story Board
15. 06. 2007
0 views

Making a Story Board

Story Literary Elements
15. 06. 2007
0 views

Story Literary Elements

Life Cycle of Plants and Animals
15. 06. 2007
0 views

Life Cycle of Plants and Animals

Session1Alila
02. 11. 2007
0 views

Session1Alila

beetleborers
02. 01. 2008
0 views

beetleborers

2006 IADB
10. 10. 2007
0 views

2006 IADB

robo wk1
03. 01. 2008
0 views

robo wk1

Rosemary Panama
22. 10. 2007
0 views

Rosemary Panama

ec06nicapan
25. 10. 2007
0 views

ec06nicapan

Allies Pre Training Module
02. 08. 2007
0 views

Allies Pre Training Module

Carmona
30. 12. 2007
0 views

Carmona

TheSuccessofSingapor e2006
27. 03. 2008
0 views

TheSuccessofSingapor e2006

Advisory Board Presentation
02. 08. 2007
0 views

Advisory Board Presentation

Cameron SAS44 A Century of OA
27. 02. 2008
0 views

Cameron SAS44 A Century of OA

dubrovnik
16. 10. 2007
0 views

dubrovnik

sprfett
07. 01. 2008
0 views

sprfett

mccune albright syndrome
15. 10. 2007
0 views

mccune albright syndrome

michael soendermann 2007
18. 10. 2007
0 views

michael soendermann 2007

astro12Summer12
29. 08. 2007
0 views

astro12Summer12

familyweek1
19. 02. 2008
0 views

familyweek1