NW web presentation7 03

Information about NW web presentation7 03

Published on February 29, 2008

Author: Ulisse

Source: authorstream.com

Content

WITH CLARE WATERS™ :  WITH CLARE WATERS™ Learn More Natural Ways to Live in the 21st Century A timeless series of educational Radio features on nature’s secrets for health, gardens and home. Created and produced by The WATER Foundation. “Gathering Nature” Artwork by Paul R. Kampa Slide2:  Since 1986, The WATER Foundation (TWF) has touted a Conservation Pays™ message. With the novel, practical consumer education programs syndicated across America, TWF makes millions of media impressions for conservation each year. TWF icon, Bog Frog®, is the leading conservation mascot in the USA. TWF founder David Winkelman summarizes the essence of company's mission: "Over the past century, corporate and individual focus on profits has caused a neglect of ecology. We know that an effective way to turn this around is to focus on new profits to be earned from conservation products, services and technologies. There are products and services now available that help reduce our impact on nature, yet yield good return on investments. We help individuals, small businesses and large corporations launch these conservation initiatives that help improve their bottom lines." Slide3:  3M Ace Hardware Corp. Archer, Daniels, Midland Armor All Black & Decker Chevy Trucks Chrysler Coleman Safety/Security DAP, Inc. Easy Gardener Enzone Eveready Fluidmaster Ford Division GE Lamps Goodyear Tire & Rubber Honeywell Intermatic Kaytee Products Lavelle Industries, Inc. Motorola Philips Lighting PUR RBRC (Battery Recycling) Roebic Laboratories S.C.Johnson Wax Smithsonian Institution SunWize Energy Systems True Value Hardware U.S. EPA Whedon Products 3M Slide4:  National Radio Education Memorable Ad Placement Retailer Co-op Programs Merchandising Programs Bog Frog Licensure/Programs Provides via Natural Ways Slide5:  www.bogfrog.com Natural Ways features well-researched, environmentally sound information relating to personal care, health, garden, and home. Dedicated to teaching little known secrets of nature and natural living, Natural Ways is captivating the minds and hearts of ecology-minded, influential Americans concerned about a healthier lifestyle. National and Regional Network Radio Programs, Internet, Community Programs. Categories for Episodes: * Nutrition and Health * Herbal Remedies * Natural Beauty and Personal Care * Natural Gardening Clean and Green Home * Healthful Cooking Over 2,000 stations nationwide (15 TWF + 282 USA + 1,799 StateNets) (Messages can be targeted to saturate both regional and national areas). Dedicated to unlocking the secrets of natural living in the 21st century. Hosted by Clare WatersTM and friends. program philosophy program delivery program topics affiliated stations Slide6:  Herbal Remedies Prevention and Diet Nutritional Secrets Animal / Pet Care Herbal Trivia Nutrition and Health General Supplements Protein Water Fiber Fats Minerals Vitamins Cooking Exercise The Clean and Green Home Scheduled Maintenance Safety Tips with Toxins Recycling /Recycled Materials Less Toxic Building Materials Natural Gardening Indoor Houseplants Planting/Storing/Seeds Landscaping Outdoor Gardening Integrated Pest Management Water Issues   www.bogfrog.com PROGRAM SYLLABUS Slide7:  “LIVING WATER” Subtle Water Qualities make a big difference in our health. “Drop” pictures use Schlieren photo techniques to study nutritional qualities of various types of water. NATURAL WAYS Research Sample: Slide8:  www.bogfrog.com Queen Cleopatra's beauty was legendary. She enthralled Julius Caesar and, Mark Anthony. And Egyptian and Roman writers proclaimed her the most beautiful woman of the day. Yet, portraits of Cleopatra show her with a prominent nose and a large forehead. So what were her great secrets of beauty? This is Clare Waters with Natural Ways. Cleopatra used some of the secrets of nature, like her famous sour milk baths. Would you like to know about other natural skin cleansers and fresheners that could make you more beautiful? Well, standby and we’ll get beautiful together, right after this. Welcome back to Natural Ways. There are many wonderful beauty secrets in nature-like Fruit Acid as a facial cleanser. Lemon juice is particularly nice as a general -purpose facial cleanser, and for oilier skin, strawberries are good. Squeeze or mash the fruit to obtain the juice, dab it onto your fingers and pat it on your face, be careful to avoid your eyes. Leave it on for about ten minutes then rinse. Other fruits that work well are apples, blackberries, grapes, oranges, grapefruit and tomatoes. An external fruit salad for beauty…. But standby, there's more! Cleopatra probably didn't know that milk also contains an Alpha Hydroxyl Acid called lactic acid, but she knew it worked to keep her beautiful. To enhance the other fruit cleansers, try adding a few drops of mashed avocado for really dry skin, or a tablespoon of witch hazel for oily skin. We've found many wonderful beauty options in nature, and there are undoubtedly more we haven't even discovered yet - another good reason to protect our environment. My friend Bog Frog says "Ribbit, remember--Conservation Pays! Ribbit!" So tune in tomorrow for more Natural Ways. Program Examples (:60 - Commercial Break HERE) (Time Variable - Commercial Break HERE) (:20 - Introduction / Question) (:50 - Summary / Answer) (:20 - Conclusion) With Clare Waters: Slide9:  www.bogfrog.com Natural Ways Episode Categories: * Nutrition and Health * Herbal Remedies * Natural Beauty and Personal Care * Natural Gardening * Clean and Green Home * Healthful Cooking  Total Clearances: 2,000+ stations on three radio networks. 1) TWF Radio Network: 15+ Stations 2) USA Radio Network - 282+ Stations 3) State News Networks: 1799+ stations in 29 states 4) Clear Channel Networks: 1200+ Major Stations (See affiliate lists and audience circulation summary for details.) Time Periods: Programs air 6 times each week, Monday - Saturday, year around: Mornings (6 - 10 AM) and Afternoons (3 - 7 PM) is standard. Specific Time Periods are available at a higher cost ADVERTISING OPTIONS 2003 Natural Ways . . . Dedicated to unlocking the secrets of natural living in the 21st century. program syllabus affiliated stations drive-time periods Slide10:  www.bogfrog.com Thirty (:30) second gross cost (rates published July 2003): 1) Natural WaysTM Sponsorship by Episode Category. . . . . . . . . $1250 per station Air your spots on Natural Ways within a specific category (See list of Program Syllabus episode categories above). ex: “Natural Beauty” sponsorship - TWF and USA networks - $3,712.50 per spot on 297 stations 2) Natural Ways General Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . $10 per station ex: TWF networks - $2,970.00 per spot on 297 stations 3) Regional Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15 per station Through the regional StateNets radio network you can target your commercial(s) to air in specific states and regions. StateNets offers over 2,000 radio stations across 29 states (Midwest, Great Lakes, South, Southeast and Mid-Atlantic regions). ex: 1,000 StateNets regional stations - $15,000 per commercial at 1,000 stations 4) Long Term Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . By request only Special services and discounts available for year long sponsors. phone: 1.800.944.3764, email: [email protected] ©2003 The WATER Foundation. Bog Frog and Outdoor Trivia are registered trademarks of The WATER Foundation. All rights reserved. ADVERTISING RATES 2003 CONTINUED Natural Ways . . . Dedicated to unlocking the secrets of natural living in the 21st century. national packages contact Slide11:  Many network options: TWF Network 380,153 listeners (212 stations) USA Network 1,342,375 listeners (525 stations) State News Networks 3,840,000 (1730 stations) Clear Channel Radio Networks (all DMAs) (127 countries) Armed Forces Radio Network (AFRTS) World Wide Christian Radio (WWCR) RADIO NETWORK OPTIONS Slide12:  The WATER Foundation Network First Quarter 2003 Slide13:  Coverage map of radio stations airing The WATER Foundation syndicated programs for the first quarter of 2003 Slide14:  USA Radio Network 525 affiliates 1-03, 585 projected by 12-03 Slide15:  StateNets Radio Network 1730 affiliates as of 1-03 (in 27 states) ClearChannel Radio:  ClearChannel Radio Over 1,200 radio Stations in over 300 U.S. markets, 89 of the top 100 markets Largest domestic radio broadcaster reaching listeners in all 50 states and abroad. Excellent programming with over 50 radio formats reaching all customer groups for advertisers Organized into 40 Trading Zones Management team: 10 SVPs and 50 RVPs 7000 sales people Slide17:  Clear Channel clusters really deliver….In the top 100 markets where Clear Channel owns two or more stations, we are typically the top group. In 79 of 91 rated markets Clear Channel is ranked #1 or #2. Based on Fall 00 Arbitron/AQH Shr/A25-54/Mon-Sun 6A-12Mid Clear Channel Radio Slide18:  Clear Channel – Radio Coverage Slide19:  Increased loyalty of customers Increased sales of products Increased ad awareness via Q/A Excellent advertising image Low cost advertising: national & local Better compliance with regulations Employees feel better about company From the Conservation Cause Slide20:  Feel proud of their companies’ values Feel a strong sense of loyalty Wish their employers would do more to support a social cause 90% 87% 56% 1999 Cone/Roper Cause Related Trends Report Proud Loyal Not Enough Slide21:  Local Radio Station Local Water Treatment & Utilities Local Waste Management Local & State Government Local Schools, Churches & Civic Groups Local Listeners And Entire Community Local Retailer Bog Frog Programs Natural Ways Radio Shows Slide22:  Retailer Cause-Marketing Contest 2003 Natural Ways Contest Copyright: The WATER Foundation 2003 ™ Radio Series Slide23:  To enter the contest, you must sign up and obtain a Natural Ways Retailer kit, which contains promotional programs, tools, ideas, Natural Ways radio programs, artwork, web-pages and other media tools (see the Natural Ways website for details and sign up sheet). The winners set out to prove their commitment to conservation, build profitable marketing programs, demonstrate creativity and prove how simple it is to make Conservation Pay! For their efforts they will receive an expense paid Natural Ways eco-vacation to the Central Lakes Area of Minnesota for three days of visiting one of the most delightful natural recreation and gardening areas in America. Could be You!! Any retailer who uses Natural Ways to promote their business can win. www.bogfrog.com/naturalwayskit.htm Slide24:  Tour the Conservation Center and Studios Be recorded as a guest on Natural Ways in the studios of the # 1 radio syndicator on conservation. The award-winning Eco-Domes are The WATER Foundation’s headquarters Winners also get to: Slide25:  The Natural Ways contest winners will enjoy a three day stay at Ruttger’s Bay Lake Lodge in the central Minnesota lakes area, featuring some of the most beautiful gardens of any resort in the state. In addition to the fine gardens, Ruttger’s features a championship golf course, elegant dining in their beautiful hand hewn log lodge, great fishing, swimming and many other amenities. You can take a virtual tour at http://www.ruttgers.com. Slide26:  Ruttgers has great beaches for swimming and fishing as well. Ruttgers Bay Lake Lodge The Lakes Golf Course Ruttgers has two different golf courses available. Shown below is a picture of The Lakes, an 18-hole Championship Golf Course. Also available is Alec’s Nine. Slide27:  2003 Retailer Contest Criteria Judges consider five primary factors for contestants: What was the real service to nature and conservation? How creative cause-marketing techniques were used. How many people participated? Measurable increase in business from campaign. How many elements of the Natural Ways kit were utilized? Contest Ideas & Elements:  Contest Ideas & Elements Point of Sale/End Cap Programs Schools/Student Involvement Wise Use of Radio and other Media Bog Frog Costume, Artwork, Voice Community Services/Partners “GreenBack” Coupons/Incentives Public Relations/News Coverage Natural Ways Kit Materials Slide29:  Beautiful Point-of-Sale Merchandising Your Message Conservation Pays!® Slide30:  National Radio Education Memorable Ad Placement Retailer Co-op Programs Merchandising Programs Bog Frog Licensure/Programs Provides via Natural Ways Slide31:  Phone: 218-764-2321 FAX: 218-764-3582 Web site: www.bogfrog.com Come, visit our Eco-Domes! The Largest Conservation Radio Network in the World. Our business is Conservation and our motto is Conservation Pays!® Natural Ways, Clare Waters, Bog Frog, GreenBack, Eco-Domes and Conservation Pays are trademarks of The WATER Foundation

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