Published on August 5, 2014
PowerPoint Presentation: Online Brand Monitoring is Important for Your Brand Protection Given the tough competition in the market these days, it is very necessary for every business and company to ensure their brand protection. They need to monitor their brand image regularly through a wide range of mediums. Internet is the most important medium for the purpose of establishing a solid brand image. If you can use this medium effectively, internet can establish a favorable and positive brand image of your company or business. But for this, you must be well-versed will every aspect of online brand monitoring in order to bring down any negative information about your company in search results. The most important thing to keep in mind during your online brand monitoring is to choose correct keywords. You must do a complete research and analysis to make sure that the keywords you are choosing include all important terms and phrases that users are likely to type in search engines in order to dig out information related to your company. You can derive keywords from your company name, your business, your competitors, clients, spokesperson, top managers, products and services that you offer or you’re the abbreviations of your company name and other relevant things. Now the big question is – how to do online brand monitoring to ensure your brand protection . Well you can work on all popular social networking sites such as ( Facebook , Google Plus, Twitter, LinkedIn etc), Wikipedia, popular blogging platforms and discussion forums relevant to your business, leading article directories, photo sharing and video sharing sites. All these sites are the main sources where a user can look in for the information related to your company. You can even track the news related to your industry and check whether there is anything negative that can harm your brand image. Track all videos and photo sharing sites to check whether is any type of harmful video ore comments that can destroy your brand. To make things easier and simpler or if you don’t have time and resources to ensure your online brand protection, you can also choose Izoologic’s online brand monitoring services. The company has many experts who avails its propriety advanced online brand methods and techniques to ensure a positive online brand image of your company.