Published on February 27, 2008
Oscar.com GeneralAdvertising Guidelines: Oscar.com General Advertising Guidelines Advertising environment must be appropriate to the overall image and prestige of the Academy Awards ceremony. The “environment” includes the ad unit itself, the links to the advertiser’s web site and direct links off of it, the specific destination URL, interstitial or buffer pages, and all other elements that define the guest’s online experience. At minimum, Oscar.com will have advertising guidelines at least as stringent as those set forth by the Academy of Motion Pictures Arts and Sciences (A.M.P.A.S.) for the purpose of the domestic television broadcast of the Awards program. All advertisements shall be in keeping with the customary dignity of the Academy’s Annual Awards presentations. No advertisement shall be directly, indirectly or by inference tied in with any award being presented by the Academy that year. For example, “The award for Best Widgets goes to your company”. All advertisement look, content and feel must be clearly distinguishable from the editorial content and placement on Oscar.com. No current or potentially nominated films or people, performers, other achievements or the name of any category of consideration for Academy Awards can be contained in the ad creative. Advertisements shall only contain film-related material if: the title treatments of various films involved do not include the faces of well-known actors who might also be nominees, presenters, or performers on the show; all the films are previous Best Picture winners; and the films in any sequence represent a reasonably wide spectrum of studios. Advertisements may not feature nominees, performers, or presenters scheduled to appear on the Academy Awards telecast. No advertisement shall make use of any depiction or simulation of the Academy’s statuette commonly known as the “Oscar”. No advertisement may use the name “Oscar(s)®”, “Academy Award(s)®”, or “Oscar Night®”. Subject to change, AMPAS approval and availability.