pcreap

Information about pcreap

Published on December 28, 2007

Author: Denise

Source: authorstream.com

Content

Reap New Profits::  Marketing Strategies for Farmers & Ranchers Reap New Profits: Slide2:  Farmers markets Pick-your-own farms Farm stands/ Value- added products Entertainment farming/ Agri-tourism Slide3:  Community supported agriculture (CSA) Cooperatives Restaurant sales Mail order/ Internet Direct marketing meat Slide4:  Knowledge of production without effective marketing usually will not bring rewarding returns. Slide5:  Great idea Planning Implementing Evaluating/ Refining Slide6:  Farmers Markets Slide7:  In 1996, there were 2,410 markets. In 1998, there were 2,746 markets. Slide8:  Maine farmers market customers say supporting local farmers was the second reason for shopping there, behind product quality. Slide11:  To help producers, vendors and market managers, see Dynamic Farmers’ Marketing: A Guide to Successfully Selling Your Farmers’ Market Products by farmer Jeff Ishee. Visit the web site: www.farmersmarketonline.com/dynamic Market tips::  Market tips: Colorful, layered displays of your products are enhanced by signs, packaging, even clothes Prices in round numbers to speed sales and eliminate problems making change Don’t drastically undersell fellow farmers Slide13:  To learn more about farmers markets, visit www.ams.usda.gov/farmersmarkets Slide14:  Pick-Your-Own Slide16:  “People don’t come all the way out here to get cheap food. They come because it’s fun and the berries are absolutely fresh.” -- Earnie Bohner, Persimmon Hill Berry Farm Producers considering pick-your-own will need::  Producers considering pick-your-own will need: Liability insurance Space for parking Ability to supervise customers Farmside manners Slide18:  The success of pick-your-own is in the details: Having an answering machine message listing prices, conditions & operating hours. Maintaining evening and weekend hours. Creating a pleasant setting for families. Slide19:  Farm Stands Slide23:  Feature high-demand items, such as fresh-picked sweet corn Pick locations near busy roads Contact your local extension office for more information about setting up a stand Familiarize yourself with regulations governing food products Slide24:  Entertainment Farming Slide27:  State tourism bureaus can offer a wealth of ideas and information. Increasingly, county and state economic development boards offer expertise. Slide28:  Producers need good “people” skills Tourism offices can help bring customers Contact the state Dept. of Agriculture for help with farm festivals and other events Slide29:  Community Supported Agriculture Slide33:  “We want our customers to be more sensitive to the farm situation. The more they understand the connection of family farms to healthy communities, the better for us.” -- Molly Bartlett, CSA farmer, Hiram, OH When evaluating CSA, consider::  When evaluating CSA, consider: Proximity to customers Ability to host members Willingness to sponsor farm events Variety of products Ability to distribute produce Slide35:  Cooperative Marketing Slide39:  The Vermont Quality Meats marketing cooperative put $100,000 to $150,000 extra profit into the collective pockets of its member producers in less than a year. Slide40:  “Instead of throwing our product away at the auction and supporting a bunch of middlemen, we’re doing all of those steps ourselves.” --Lydia Ratcliff Vermont Quality Meats founder To set up a marketing cooperative::  To set up a marketing cooperative: Visit www.rurdev.usda.gov/rbs Do adequate market research and business planning Join a marketing club or networking group to pool skills Contact your local extension office for training programs and assistance Slide42:  To learn more about cooperatives and community development, visit the National Cooperative Business Association at: www.cooperative.org/economic.cfm Slide43:  Direct Sales to Restaurants Slide47:  Upscale restaurants and specialty stores pay top dollar for quality produce and hard-to-get items. Growers usually can expect about 10 percent more than wholesale prices for standard items at mainstream restaurants. Slide48:  “Get to know how the chef wants the produce picked. If squash soup is on the menu, larger ones are okay. If the squash is to be presented whole on the plate, they can’t be longer than 3 inches.” --Cass Peterson Former direct-market farmer Flickerville Mountain Farm, PA Slide49:  Mail Order/ Internet Slide52:  Visit web sites that connect farmers and consumers, such as: www.localfarm.net www.upick.com www.smallfarms.com Update your catalog or web site often Find reliable shippers Slide53:  Direct Marketing Meat Slide55:  For more information about meat inspection regulations, see The Legal Guide for Direct Farm Marketing by agricultural law professor Neil Hamilton. Visit the web site: http://www.sare.org/htdocs/events/prelease.htm Or call: (515) 271-2947 Slide56:  For more information, check with USDA’s Food Safety Inspection Service (FSIS) at: www.fsis.usda.gov / (202) 205-0623 Strategic planning::  Strategic planning: State mission, objectives, goals Inventory resources Identify alternatives Consider production and marketing Make a decision Implement your decision Evaluate your enterprise Where do you want to be in 10 years?:  Where do you want to be in 10 years? Farm goals Family income & retirement Expansion Debt load Resources::  Resources: USDA Sustainable Agriculture Research and Education (SARE) www.sare.org / (301) 504-5230 Alternative Technology Transfer for Rural Areas (ATTRA) www.attra.org / (800) 346-9140 Resources (continued)::  Resources (continued): Alternative Farming Systems Info Ctr www.nal.usda.gov/afsic (301) 504-6422 USDA Farmer Direct Marketing www.ams.usda.gov/directmarketing North American Direct Marketing Assn. www.familyfarms.com Slide61:  Special thanks to: Valerie Berton, USDA-SARE, for scriptwriting Jerry DeWitt, Iowa State Univ., for photography Mark Shour, Iowa State Univ., for technical support John O’Sullivan, NC A & T State Univ., for review Thor Lindstrom, Utah State Univ., for CD production

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