Phil Keiser - Cultivating Conversations: Approaches to Consumer Engagement

Information about Phil Keiser - Cultivating Conversations: Approaches to Consumer Engagement

Published on June 13, 2016

Author: trufflemedia

Source: slideshare.net

Content

1. Engaging Consumers through Thank You Farmers Phil Keiser, President & CEO May 5, 2016

2. My Agricultural Background

3. Culver’s Connection to Agriculture • 100+ family farms • 5,000+ cows supply dairy • Relationships with farmers span 20+ years • Current marketing campaign “Welcome to Delicious” ties our food back to its source

4. Thank You Farmers • Extension of Welcome to Delicious • Turn gratitude of farmers into full- fledged support • Provide financial help to develop future leaders in agriculture • Allows individual franchised restaurants to partner with local FFA chapters and keep dollars local

5. SCOOPS OF THANKS DAY – IT’S TODAY! • Guests are invited to donate $1 to FFA to receive a scoop of Fresh Frozen Custard • Last year’s Scoops of Thanks Day raised $40,000 for FFA and other ag organizations

6. Culver’s FFA Essay Contest • FFA members have the opportunity to win money toward a trip for their chapter to the 2016 National FFA Convention & Expo in Indianapolis • Top three essay writers will receive $7,500, $2,500 and $2,500, respectively

7. Culver’s Blue Jacket Program • Culver’s raised nearly $20,000 for FFA jackets • 150 students to receive their own prestigious FFA jacket this fall

8. Thank You Farmers Results 2013-2015 Nearly $1million dollars raised in support of the National FFA Foundation, local chapters and a variety of other local agricultural organizations!

9. Larger-Than-Life Thank-You’s

10. Big Blue Barn Thank You’s 14 Beaver Dam, WI Greenfield, IN Argenta, IL Mineral Point, WI Northfield, MN

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