PressKit

Information about PressKit

Published on January 17, 2008

Author: Rebecca

Source: authorstream.com

Content

Slide1:  FREE HUGS Slide2:  "We are dedicated to letting every single person know that they matter through our commitment to the community. We will always strive to service people without judgment by way of our loyalty to humanity." Slide3:  CONTENTS What is FREE HUGS? Company Overview What we do… Case Studies of our work Still not sure? FAQ’S & Testimonials Slide4:  What is FREE HUGS? Company Overview Slide5:  The FREE HUGS Story… On May 19, 2001, the love of my life and my best friend finished her course here on Earth - my mother, Josephine Hunter. A day that began in sheer sadness ended in great joy because I realized that my mother had done exactly what God had required of her. And that was to simply let everyone she came in contact with know that they matter. My only goal is to ensure that everyone I meet whether it's by a hug, t-shirt or other FREE HUGS products know that they matter. So I thank you for supporting "FREE HUGS" and always remember, "We all need one.” Your friend, Jason Hunter Slide6:  OVERVIEW FREE HUGS has been in existence since 2001 and was founded by Jason Hunter As a business FREE HUGS has been operating since 2003 FREE HUGS is based in Atlanta, GA FREE HUGS is NOT a charity FREE HUGS is active within the community and takes pride in bringing people together from all walks of life. Slide7:  OVERVIEW FREE HUGS is promoted mainly through: Presence at concerts, festivals and outdoor events (wearing and selling t-shirts with the FREE HUGS logo, distributing flyers and hugs) Online - FREE HUGS website (www.free-hugs.com) Newsletter Participation at community events, walks, schools, etc. Word of Mouth in communities around the world Local FREE HUGS street-teams Slide8:  OVERVIEW The impact of FREE HUGS: At Events: FREE HUGS signs and the FREE HUGS team always attracts attention and draws crowds in large numbers People meeting people (networking, socializing) Sharing personal stories & taking pictures Curiosity about the brand Desire to join us in giving FREE HUGS Slide9:  OVERVIEW The impact of FREE HUGS FREE HUGS merchandise: People who wear the t-shirts share stories of their experiences - Bringing people together from diverse backgrounds - Brightening the days and lives of others and in turn finding joy themselves - Using it as an ice breaker or a pick-up line Slide10:  OVERVIEW Members of the FREE HUGS team Jason Hunter - founder/president Santrice Coleman - marketing/production La’Kieta Prosper - interactive Kishia Shooks - merchandising Melissa McGhie - branding/marketing Myriam Charles - promotions Carmen Jones - public relations Slide11:  What we do… Case Studies of our work Slide12:  CASE STUDIES FREE HUGS as a concept is simple “spread love to all people through hugs” Due to the simplicity of the concept the FREE HUGS brand has the ability to relate to people of all walks of life in various scenarios. The following pages outline the work that FREE HUGS has done thus far with charity organizations, corporations and individuals. There are endless possibilities for the direction of FREE HUGS in the future. Slide13:  CASE STUDIES -tbs partnership for “Urban Beach Weekend” (Miami, FL) -We Are What We Do partnership for launch (London, UK) -AIDS Walk Atlanta (Atlanta, GA) -Music Midtown (Atlanta, GA) -Northglenn Middle School (Denver, CO) -Jean Stopperan & The Komen Walk (Denver, CO) -tbs Storyline “Lighter Side” documentary (Atlanta, GA) -HUGS Teams (around the world) -FREE HUGS Products *Ideas for the future of FREE HUGS Slide14:  FREE HUGS, FREE LAUGHS promotion Urban Beach Weekend - Miami, FL For the past 4 years FREE HUGS has promoted on South Beach during the Urban Beach Weekend event with a team carrying signs, wearing t-shirts, taking pictures and giving FREE HUGS. In 2005 FREE HUGS partnered with tbs cable network for a “FREE HUGS, FREE LAUGHS” promotion. For this the FREE HUGS street team used guerilla marketing tactics by posting and distributing tbs “laugh buttons”, handing out tbs mints and flyers and giving FREE HUGS flyers, to promote both companies in a successful partnership. Slide15:  FREE HUGS, FREE LAUGHS promotion Urban Beach Weekend - Miami, FL As a part of the partnership we also created an evaluation form to get feedback from South Beach visitors on their feelings about tbs, about FREE HUGS and about the duo. The findings proved successful for the FREE HUGS, FREE LAUGHS promotion. Slide16:  WeAreWhatWeDo - London, UK On September 30, 2004, FREE HUGS showed some love at the launch of "WeAreWhatWeDo" at the Royal Festival Hall in London, England. WeAreWhatWeDo is a project that aims to inspire others to use their simple, everyday actions to change the world. They believe that each of us has the power to make a difference and, if enough people do the same thing, the cumulative effect will ultimately change the world. To find out more about the project, please visit www.wearewhatwedo.org Slide17:  FREE HUGS was a contributor to AIDS walk Atlanta in 2004, raising $714 towards a cure. AIDS Walk Atlanta is a fundraising walk-a-thon that raises funds for AIDS service organizations across Atlanta to promote education, testing, case management and provide support services to people living with and affected by HIV and AIDS. AIDS Walk Atlanta is the Southeast's largest AIDS fundraising event and is in it's 16th year. For more information visit: www.aidswalkatlanta.com AIDS Walk Atlanta - Atlanta, GA Slide18:  AIDS Walk Atlanta - Atlanta, GA Slide19:  Music Midtown - Atlanta, GA Music Midtown is internationally recognized as America’s largest and most unique three-day music festival.  With over 100 major and emerging acts representing all genres of music, Music Midtown annually draws 300,000 revelers to Atlanta. In addition to music, in 2005 festival goers had the opportunity to interact with local artists, enjoy food from more than 45 vendors, experience an art installation and get FREE HUGS. Slide20:  Music Midtown - Atlanta, GA For the past 2 years FREE HUGS has promoted and sold products as a vendor at Music Midtown. The popularity and success of the booth is magnified by the presence of the FREE HUGS team interacting with concert goers. Slide21:  In September of 2005 the FREE HUGS team evolved in a new direction by coordinating and executing a school-wide program at Northglenn Middle School in Denver, Colorado. For the one-day program all 800+ students at the school attended a FREE HUGS assembly with the theme, “Connecting Beyond the Classroom Through Teamwork.” Northglenn Middle School - Denver, CO Slide22:  After the assembly the FREE HUGS team broke the students up into 3 groups and motivated them through participation in 3 activities: basketball, art and stepping. At the end of the day even the principal commented on the school’s renewed sense of unity, as kids of all ages were hugging each other and working together. Northglenn Middle School - Denver, CO Slide23:  Jean Stopperan & The Komen Walk for a Cure - Denver, CO As a part of the FREE HUGS commitment to our supporters and the community, in the Fall of 2005 the FREE HUGS Team traveled to Denver, Colorado to surprise a huge FREE HUGS supporter, Jean Stopperan and walk with her and her family and friends in the annual “Komen Walk for a Cure” Breast Cancer Walk in downtown Denver. Jason Hunter worked with the Stopperan Family to plan the surprise visit. Jason Hunter and Jean Stopperan Slide24:  Jean Stopperan & The Komen Walk for a Cure - Denver, CO To raise money for the charity and to assist with the trip FREE HUGS launched a sponsorship drive in which over $600 was raised. Jean Stopperan, also a breast cancer survivor, was surprised and touched by the surprise visit from the FREE HUGS team and in return it was truly an experience we at FREE HUGS will never forget. Slide25:  TBS STORYline “Lighter Side” story on FREE HUGS - Atlanta, GA TBS STORYline is hosted by Emmy winner Myrna Moore. Storyline is a venue for dynamic, in-depth stories that address relevant issues. The Lighter Side which is hosted by Emmy award winning talent Eric Lanford features unique stories that are often overlooked. In the Summer of 2005 Jason Hunter was interviewed by Eric Lanford for his “Lighter Side” segment. For the feature Eric and Jason were followed around Atlanta, Georgia by a camera crew as a part of the “FREE HUGS” experiment. The segment aired on Saturday August 20, 2005. After the broadcast the television station received a number of calls and emails requesting more information on the HUGS story. See the show website: www.tbsstoryline.com For a copy of the DVD of FREE HUGS on TBS Storyline, please email us at [email protected] Slide26:  TBS STORYline “Lighter Side” story on FREE HUGS - Atlanta, GA Jason Hunter on TBS STORYLINE Slide27:  A large part of the FREE HUGS lifestyle is in simply going out and showing love (one hug at a time). Here are some images of our FREE HUGS team hitting streets across the country to share the FREE HUGS experience. HUGS Teams Slide28:  These are the official FREE HUGS products which can be found and purchased on our website www.free-hugs.com FREE HUGS Products Slide29:  Ideas for the future of FREE HUGS: FREE HUGS Fest 06’ - outdoor event in Atlanta, GA College Campus initiatives - campus representatives FREE HUGS International - shirts in other languages FREE HUGS destination - a retail/lifestyle establishment Developing more in-school programs “Reunion” - a FREE HUGS reality-show FREE HUGS Children’s Books Expand the line of FREE HUGS merchandise Re-launch the FREE HUGS website THE FUTURE OF FREE HUGS Slide30:  Still not sure? Frequently Asked Questions Slide31:  FAQ’s What is FREE HUGS? FREE HUGS is a Social Experience company committed to promoting social value. We strive to tap into the heart of the community through creativity and innovative ideas in order to create opportunities that transform peoples’ lives. How did it begin? FREE HUGS was inspired by founder Jason Hunter’s mother Mrs. Josephine Clayton Hunter who passed away in 2001. Sitting at his mother’s funeral service, Jason listened as almost every speaker shared how Mrs. Hunter loved hugging people and letting them know how much they matter. Touched by the speakers, Jason acted on this inspiration and walked the streets of his hometown, Miami’s South Beach, with a sign that simply stated “FREE HUGS”. Hence, FREE HUGS was born. Slide32:  FAQ’s What do you guys do? With grass root marketing tactics we promote products and ideas that are in line with our core values and the FREE HUGS message. Through speaking engagements, festivals, charitable walks, corporate and school functions, and volunteering efforts we are able to achieve this goal. Our efforts present the opportunity to share our message with corporations as a tool for team building, to schools as a character builder, and community organizations to build bridges between people from all walks of life. Partnering with various charities, we use our unique approach to raise money and awareness for their causes. We also organize FREE HUGS teams around the country to do the same and spread the FREE HUGS lifestyle. Slide33:  FAQ’s What is the FREE HUGS Message? Through our commitment to the community we are dedicated to letting every single person know that they matter. What is the FREE HUGS lifestyle? The FREE HUGS lifestyle is a carefree approach to life. Living the Free Hugs lifestyle proves that you are committed to making positive changes not only within yourself, but also within your community and the people around you. Are you guys a non-profit? FREE HUGS is not a non-profit entity. However, FREE HUGS donates a portion of each sale of its merchandise to various non-profit organizations. In the near future FREE HUGS will add a non-profit division. Slide34:  FAQ’s Why should I buy Free Hugs merchandise? Research shows that we need at least three hugs a day to grow and become a better person. A hug is a universal symbol of support, concern, or just a way of saying, “I’m here and I matter.” FREE HUGS t-shirts have proven over time that just by wearing one, you instantly become a magnet for positivity. You will bring smiles to many faces and receive hugs from perfect strangers who want to share in the message. Wearing the FREE HUGS brand is a testament to making a difference in the world, “One hug at a time.” How can I get involved with Free Hugs? For volunteering opportunities, check out our events calendar for upcoming activities. If you’d like to coordinate an event with FREE HUGS, please contact us at [email protected] Slide35:  TESTIMONIALS - Hugstories ~ “I really enjoyed your web site and the reason behind it. It made me cry. I always thought that hugs make you feel warm and special…You are truly an inspiration.” ~Sonya Dills - Acworth, GA ~ “…what a wonderful concept.” ~Janice - Lithonia, GA ~ “My prayer is that Free Hugs catches on fire throughout the world and that we learn to live in peace and harmony with all of our brothers and sisters.” ~R. Hunter Berry - Miami, FL ~ “Thanks for helping me escape the world for just one weekend.” ~Shane - Columbus, GA ~ “I really love your concept of Free Hugs. I have always been a hugger, now it is official. I found out about your site from a friend of mine. I have started spreading the word here in Orlando already.” ~Regina Watkins - Orlando, FL ~ “…when I wore my shirt around town today I had to keep huggin! Each smile, each person, each day that was brightened made me feel even better than I already did! So simple an idea, yet so empowering. People read my shirt and it made them smile. Even if they, in this insular world we live in, did not ask for a hug, the idea made them smile.” ~Kevin Brady - Atlanta, GA ~”I think you're quite amazing for having started Free Hugs. It's a brilliant idea and one that I've supported for years. I don't think I've ever gone a day without giving or receiving a hug.” ~Stephanie - London, England ~”It really made me feel good and I also Love to make people smile.” ~Mark Strickland - Anderson, SC ~”I love the idea, AND I think that it would be a great college campus initiative.” D’ana - Bowie, MD Slide36:  “Have fun” “Be joyful always” “Imagination combined with inspiration makes great things happen” “Think of an idea to change the world, and put it into action” “Smile” Quotes from the founder Slide37:  THANK YOU! Any Questions? Please feel free to contact us at www.free-hugs.com or by phone 678.637.5959

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