Retail Theories

Information about Retail Theories

Published on December 8, 2008

Author: vkurrey



Slide 2: theories By: Alok Sinha Ashish Tiwari Bishwajeet Kurrey Jitin Dwivedi Yogesh Rathore Slide 3: CONTENTS Introduction Environmental theory Cyclic theory Conflict theory Bibliography THEORIES OF RETAIL : THEORIES OF RETAIL Three main categories of theory: Environmental theory Cyclical theory Conflict theory Slide 5: ENVIRONMENTAL THEORIES “Where a change in retail is attributed to the change in the environment in which the retailers operate.” “Where a change in retail is attributed to the change in the environment in which the retailers operate.” Slide 6: Convenience store General Stores Kirana Store Mom & Pop Store Hyper Market ENVIRONMENTAL THEORIES : ENVIRONMENTAL THEORIES The various influences of the external environment:- - economical - socio-culture - demographic - technological - political Slide 8: There are two dominants of environmental theories Evolution theory Institutional theory Slide 9: CYCLICAL THEORIES “Where change follows a pattern and phases can have definite identifiable attributes associated with them.” Slide 10: CYCLICAL THEORIES The most common especially the Wheel of Retailing developed by McNair in 1958. McNair’s hypothesis attempted to explain the evolution of retail institutions in a wheel. Slide 11: Innovative retailer Low status and price Minimum service Poor facilities Limited product offering Traditional retailer Elaborate facilities Higher rent More locations Higher prices Extended product offerings Mature retailer Top heavy Conservative Declining ROI Entry phase Trading up phase Vulnerability phase The Wheel of Retailing 1 2 3 Slide 12: Innovation Growth Maturity Decline Retail Life Cycle Slide 13: Retail Accordion The contraction and expansion of merchandise is called retail accordion Slide 15: CONFLICT THEORIES “Where the competition or conflict between two opposite types of retailers, leads to a new format being developed.” Slide 16: CONFLICT THEORY Conflicts always exists between operators of similar formats or within broad retail categories. It can be applied to development of retailing as follows:- - Thesis - Antithesis - Synthesis Slide 17: Theory of Retail Conflict Slide 18: CONCLUSION Slide 19: BIBLIOGRAPHY Retail Management By Swapna Pradhan Contours of retailing Management By S.A. Chunawalla Slide 21: QUERIES

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