RMP October 2006 Data

Information about RMP October 2006 Data

Published on October 11, 2007

Author: CoolDude26

Source: authorstream.com

Content

Slide1:  Russian Media Partnership to Combat HIV/AIDS 2006: Key results & directions of development Slide2:  HIV/AIDS in Russia today Over 350,000 HIV cases registered officially According to Russian and international experts, about 1.5 million Russians are living with HIV today 4 out of 5 Russians living with HIV are under the age of 30 4 out of 10 newly registered cases of HIV are women Heterosexual transmission is on the rise: 2001: 4% all new cases 2005: up to 50% new cases in some regions Slide3:  Russians on the issue Do you think that the number of people living with HIV decreased, increased or remained the same over the last 5 years? Difficult to say Remained the same Increased Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Decreased Slide4:  Russians on the issue Do you think that enough is being done on HIV/AIDS in Russia? Difficult to say Not enough Enough Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide5:  Case for informing Those who believe that in Russia all efforts must be undertaken to inform about HIV (what it is, how it is prevented and diagnosed) … Do you experience discomfort with public discussion of HIV/AIDS? No Yes Difficult to say Every adult Every youth Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide6:  Sources of information about HIV Television Those who encountered information about HIV over the last 6 months did so in Newspapers Magazines Radio Posters on the street or in transport Booklets or flyers Medical institutions Internet Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide7:  Sources of information on HIV Television Which sources of information on HIV do you consider trustworthy? Newspapers Magazines Radio Posters in the street or in transport Booklets and flyers Medical institutions Internet Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005) Slide8:  Basis for acting now Do you personally know anyone who is living with HIV? No Yes Difficult to say No Difficult to say Yes July 2005 July 2006 Source: Russian Media Partnership to Combat HIV/AIDS, All-Russia survey (conducted from July 4 to 19, 2005 and July 12 to 26, 2006) Slide9:  January 2004: Kofi Annan launches the Global Media AIDS Initiative (GMAI) Russian Media Partnership (RMP) December 2004: RMP launches StopAIDS: Affects Every One campaign October 2004: Eurasia Media Leaders Summit on HIV/AIDS Slide10:  Model: competing media companies Slide11:  RMP mission & objectives Effectively mobilize resources of the media community in order to: Increase awareness of HIV, its prevention, diagnostics and treatment Facilitate increased tolerance towards people living with HIV Create a platform and an atmosphere conducive for an open social dialogue on HIV Slide12:  Optimization of resources International community of investors & experts Media partnership TPAA: implementation & coordination Model for replication Funding; international practices Expert & political support Communication platform Expert community (state, private sector, civil society) Communities of people living with HIV Slide13:  AWARENESS CAMPAIGN INFORMATIONAL RESOURCES SPECIAL PROJECTS EDITORIAL CONTENT Comprehensive approach JOURNALIST TRAINING AND SUPPORT PROGRAM Slide14:  2006: StopAIDS campaign Television: 3161 airings 11% prime time Cinema theaters: 7272 airings Outdoor: 2855 surfaces 475696 airings Print: 24 modules DVD: 10 releases Content integration: Television: TNT Moscow: Instructions for Use Sex with Anfisa Chekhova MTV Russia Newsblock Molodtsy DTV Viasat Careful! A scam! Print: Cosmopolitan YES! As of October 1, 2006 Slide15:  2006 Impact: campaign awareness Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Familiar with at least one material Familiar with a video or outdoor PSA Familiar with logo Familiar with at least one video PSA Familiar with outdoor PSA January 2006 – July 2006: campaign logo, outdoor (city ad), 5 video PSAs Slide16:  Reaction to campaign materials Find materials convincing Materials evoked desire to learn more about HIV Took action to learn more about HIV Of those, who are familiar with the campaign: Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide17:  Campaign impact Reject personal risk of becoming HIV-positive 84% 30% 36% 91% 50% 64% 31% 44% 9% 22% Believe that a person can take action to prevent HIV Personally take action to prevent HIV transmission Express desire to learn more about HIV Report doing something to get information about HIV NOT familiar with campaign Familiar with campaign Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide18:  Campaign impact Positively react to hypothetical offer from partner to get tested for HIV 7% 76% 69% 13% 21% 15% 6% 12% Discussed taking an HIV test with partner Got at HIV test within the last year Got the test on their own initiative NOT familiar with campaign Familiar with campaign Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide19:  Attitude: personal risk Do you think you personally have the risk to become HIV-positive? High risk Low risk No risk 2006 2005 Source: Russian Media Partnership to Combat HIV/AIDS, all-Russia survey (12-26 July 2006) Slide20:  Campaign resource: www.stopspid.ru January 2006 – October 2006: Average number of visitors: 6,100 per month Average # of pages viewed per visit: 10 1,237 registered users 70% visitors spend over 2 minutes on the site Total page views: 535,600 Facts about HIV: 147,956 Testing: 26,257 Risk of HIV transmission: 18,700 Act: 33,151 Take an HIV test 15,764 Life stories: 12,603 Slide21:  Key results: Partnership Model and experience of the RMP is highlighted as best practice in the first report of the Global Media AIDS Initiative RMP model is already being reproduced abroad The StopAIDS campaign is recognized as a key awareness effort by the first Country report of the RF on HIV/AIDS Platform created for implementation of a comprehensive awareness effort: Opportunity for public-private partnership between RMP and Ministry of Health & Social Development Slide22:  Directions of development NATIONAL: Brokering public-private partnership in the fight against HIV/AIDS with the Ministry of Health and Social Development REGIONAL: RMP expansion in the Russian regions INTERANTIONAL: Ukrainian Media Partnership launched (TPAA, GDA) Interest in the model from Central Asia AIDS Project Potential interest in China (GBC)

Related presentations


Other presentations created by CoolDude26

CH8 PowerPoint Robotics
31. 12. 2007
0 views

CH8 PowerPoint Robotics

challenging behavior
17. 09. 2007
0 views

challenging behavior

ch1
17. 09. 2007
0 views

ch1

IP P mohan
19. 09. 2007
0 views

IP P mohan

standing2
12. 10. 2007
0 views

standing2

lam talk
15. 10. 2007
0 views

lam talk

Escher
15. 10. 2007
0 views

Escher

2006 Radicarbon History
16. 10. 2007
0 views

2006 Radicarbon History

pre b373
17. 10. 2007
0 views

pre b373

banderas2
22. 10. 2007
0 views

banderas2

ostrichsm
17. 09. 2007
0 views

ostrichsm

209 OASIS Ostrich presentation
17. 09. 2007
0 views

209 OASIS Ostrich presentation

ssec software development
07. 10. 2007
0 views

ssec software development

dianxinyezhuanxing
12. 10. 2007
0 views

dianxinyezhuanxing

africa presentation
23. 10. 2007
0 views

africa presentation

spatial databases
23. 10. 2007
0 views

spatial databases

vollhardt lecc2005
17. 10. 2007
0 views

vollhardt lecc2005

232nm13
29. 10. 2007
0 views

232nm13

ans321L2
17. 09. 2007
0 views

ans321L2

Plan Bleu partie2
24. 10. 2007
0 views

Plan Bleu partie2

05 galaxies
29. 08. 2007
0 views

05 galaxies

nuclearWeapons
23. 12. 2007
0 views

nuclearWeapons

ChristensenNov2
29. 08. 2007
0 views

ChristensenNov2

Unit3
03. 01. 2008
0 views

Unit3

como fazer palestra espirita
07. 01. 2008
0 views

como fazer palestra espirita

XES Architecture Vacuum v2
17. 09. 2007
0 views

XES Architecture Vacuum v2

2 tinyos
29. 10. 2007
0 views

2 tinyos

Lecture16 overheads
21. 08. 2007
0 views

Lecture16 overheads

Hip Injuries in Athletics PartI
01. 08. 2007
0 views

Hip Injuries in Athletics PartI

jsimon irvine
29. 08. 2007
0 views

jsimon irvine

GeorgeMiley LOFAR May06
29. 08. 2007
0 views

GeorgeMiley LOFAR May06

jim brady
05. 10. 2007
0 views

jim brady

automotive invitation
24. 10. 2007
0 views

automotive invitation

microscopy
15. 10. 2007
0 views

microscopy

General Psychopathology
16. 02. 2008
0 views

General Psychopathology

The Virus of Violence
20. 02. 2008
0 views

The Virus of Violence

cindy pragma grid
17. 10. 2007
0 views

cindy pragma grid

ASOCallPresentation2 006WBSD
18. 03. 2008
0 views

ASOCallPresentation2 006WBSD

China Korea Trip Info
25. 03. 2008
0 views

China Korea Trip Info

A105 021 GalI
29. 08. 2007
0 views

A105 021 GalI

widefield yan
29. 08. 2007
0 views

widefield yan

blain cosmoskyoto
29. 08. 2007
0 views

blain cosmoskyoto

Corporate Profile November 2007
27. 03. 2008
0 views

Corporate Profile November 2007

Cal Mrtg Watkins
10. 04. 2008
0 views

Cal Mrtg Watkins

pcreek
13. 04. 2008
0 views

pcreek

7 9 kraft
29. 08. 2007
0 views

7 9 kraft

neos innovation challenge short
14. 04. 2008
0 views

neos innovation challenge short

nslab diffserv 06a
16. 04. 2008
0 views

nslab diffserv 06a

podraza medicare
17. 04. 2008
0 views

podraza medicare

Capitalizing
18. 04. 2008
0 views

Capitalizing

Meyer
22. 04. 2008
0 views

Meyer

forbes manhattan presentation
28. 04. 2008
0 views

forbes manhattan presentation

cs4811 ch09 uncertainty
17. 09. 2007
0 views

cs4811 ch09 uncertainty

Managing Tough Decisions
17. 09. 2007
0 views

Managing Tough Decisions

David Ellis powerpoint
30. 04. 2008
0 views

David Ellis powerpoint

Anesthetic Machines
02. 05. 2008
0 views

Anesthetic Machines

ADSL NTT
09. 10. 2007
0 views

ADSL NTT

ABM12006
15. 10. 2007
0 views

ABM12006

Richstone Mitchell
29. 08. 2007
0 views

Richstone Mitchell

CIP TOA and Beyond 5 29 07
03. 01. 2008
0 views

CIP TOA and Beyond 5 29 07

Thomson top panic05
18. 06. 2007
0 views

Thomson top panic05

Thesis defense rev12
18. 06. 2007
0 views

Thesis defense rev12

tftge dec 02
18. 06. 2007
0 views

tftge dec 02

Temp bone trauma slides 051012
18. 06. 2007
0 views

Temp bone trauma slides 051012

tamara
18. 06. 2007
0 views

tamara

tactical euro condor06
18. 06. 2007
0 views

tactical euro condor06

Stolarz D 1603
18. 06. 2007
0 views

Stolarz D 1603

stoc04
18. 06. 2007
0 views

stoc04

stabicp slides
18. 06. 2007
0 views

stabicp slides

Sofia Sima 2 ext new
18. 06. 2007
0 views

Sofia Sima 2 ext new

slacbaryo genesis
18. 06. 2007
0 views

slacbaryo genesis

iyef project homeless connect
31. 10. 2007
0 views

iyef project homeless connect

SOFG
18. 06. 2007
0 views

SOFG

NorthStar
13. 11. 2007
0 views

NorthStar

rickwilliams
21. 08. 2007
0 views

rickwilliams

Noah s Ark
03. 10. 2007
0 views

Noah s Ark

ambertech
19. 11. 2007
0 views

ambertech

Soc RespI SOC02
17. 09. 2007
0 views

Soc RespI SOC02

Internet Protocol Addresses
15. 06. 2007
0 views

Internet Protocol Addresses

Colour Reconnection
15. 06. 2007
0 views

Colour Reconnection

Research & Development
15. 06. 2007
0 views

Research & Development

Low Frequency Gravitational Wave
15. 06. 2007
0 views

Low Frequency Gravitational Wave

vander Marel mgct2 win
29. 08. 2007
0 views

vander Marel mgct2 win

G020514 00
17. 09. 2007
0 views

G020514 00

aas calzetti
29. 08. 2007
0 views

aas calzetti

jokes riddles
17. 09. 2007
0 views

jokes riddles

vaulttutorial
19. 09. 2007
0 views

vaulttutorial

Ch90 ExtensionsToFOPC
17. 09. 2007
0 views

Ch90 ExtensionsToFOPC

Mercurio
29. 08. 2007
0 views

Mercurio

Eric Gawiser pire galclust
29. 08. 2007
0 views

Eric Gawiser pire galclust

Eric Gawiser pire galform
29. 08. 2007
0 views

Eric Gawiser pire galform

1 Dirk Van Braeckel
23. 10. 2007
0 views

1 Dirk Van Braeckel

directors roundtable 0407
02. 10. 2007
0 views

directors roundtable 0407

MWR
01. 08. 2007
0 views

MWR

01 Singleton
17. 09. 2007
0 views

01 Singleton

astro101 2000oct
15. 11. 2007
0 views

astro101 2000oct

CCAT06 Chapman
29. 08. 2007
0 views

CCAT06 Chapman

nips06 tutorial
17. 09. 2007
0 views

nips06 tutorial

90convexpo Jeff Tobe ppt
17. 09. 2007
0 views

90convexpo Jeff Tobe ppt