search

Information about search

Published on January 7, 2008

Author: Cuthbert

Source: authorstream.com

Content

Publicising Your Web Site With Search Engines :  Publicising Your Web Site With Search Engines Marieke Napier Information Officer UKOLN University of Bath Bath, BA2 7AY UKOLN is funded by Resource: The Council for Museums, Archives and Libraries, the Joint Information Systems Committee (JISC) of the Higher Education Funding Councils, as well as by project funding from the JISC and the European Union. UKOLN also receives support from the University of Bath where it is based. Email [email protected] URL http://www.ukoln.ac.uk/ Promoting your Web Site:  Promoting your Web Site Talks at conferences Sites linking to you Promotion adverts/articles in the media Mailing lists Word of mouth Search engines Your Web site Search Engines What are Search Engines?:  What are Search Engines? “A search engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.” Webopedia.internet.com Search Engine or Directory? Spider, Index, Search Engine Web Site Design 1:  Web Site Design 1 Keywords What are your keywords? How are they positioned? Lists of links Tables Frames Graphics Metatags Web Site Design 2:  Web Site Design 2 Links Have an alternative to frames URLs Short and sweet avoid ?, *,~ and other strange characters Bridging Pages Database delivery Robots.txt file Metatags:  Metatags Dublin Core (DC) Resource Discovery Framework (RDF) Spamming Variations of Keywords Search Engines that don’t support Metatags - Excite, Fast, Google, Lycos <meta name="keywords" content=”cultivate, Web magazine, cultural, digital, heritage"> <meta name="description" content=”Cultivate Interactive is a .."> <meta name="DC.Title" content="Cultivate .." Indexing using Robots.txt:  Indexing using Robots.txt Robot Exclusion Protocol (REP) - robots.txt <META> feature allows HTML authors to control robots User-agent: * # Following apply to all robots Disallow: /cgi-bin/ # Don't index /cgi-bin directory Disallow: /resources/ # Don't index /resources directory <META NAME="robots" CONTENT="noindex, nofollow"> Relevancy Ranking:  Relevancy Ranking Location and frequency method Problems Popularity method Important pages? Reviewed sites Metatags Payment Submitting your Site:  Submitting your Site Submit key pages Submit manually from Search Engine Web sites Use a submission application or Web service Add a URL Google.com Which Search Engines?:  Which Search Engines? AltaVista <http://www.altavista.com/> Excite <http://www.excite.com/> Google <http://www.google.com/> HotBot <http://www.hotbot.com/> Lycos <http://www.lycos.com/> Northern Light <http://www.northernlight.com/> AOL, Ask Jeeves, Direct Hit, Go, RealNames, Web Crawler Measuring Your Success:  Measuring Your Success Checking your URL Search for Spiders Botwatch Statistics Referrer information Link popularity Problems:  Problems Links, URLs, frames Bridging Pages Robots.txt file Database delivery Javascript HTML Free Web site Hosting Using Statistics:  Using Statistics Statistics packages Purchased Statistics Services Externally-Hosted Web Statistics Referrer logs Link Popularity:  Link Popularity Analyse how many sites link to you using a search engine Resources:  Resources For more a list of all URLs and resources referred to in this presentation have a look at: <http://www.ukoln.ac.uk/isg/events/library-2000/search/>

Related presentations


Other presentations created by Cuthbert

kroot presentation
28. 09. 2007
0 views

kroot presentation

Morphology
26. 11. 2007
0 views

Morphology

dm8 decision tree cart
01. 12. 2007
0 views

dm8 decision tree cart

WebCT Quizzes Alt Uses
06. 12. 2007
0 views

WebCT Quizzes Alt Uses

IVD seminar
25. 10. 2007
0 views

IVD seminar

CIS raw materials Pupchenko
26. 10. 2007
0 views

CIS raw materials Pupchenko

Brussels Regulation ppt
31. 10. 2007
0 views

Brussels Regulation ppt

11 paavo
05. 11. 2007
0 views

11 paavo

Pay per use ENCs
07. 11. 2007
0 views

Pay per use ENCs

kids rabies
16. 11. 2007
0 views

kids rabies

RILWB CIIVC
17. 12. 2007
0 views

RILWB CIIVC

agriculture
31. 12. 2007
0 views

agriculture

3 MANET
01. 01. 2008
0 views

3 MANET

Case GM Autonomy
02. 01. 2008
0 views

Case GM Autonomy

mid atlantic wetland
03. 01. 2008
0 views

mid atlantic wetland

Week8
04. 01. 2008
0 views

Week8

s25 2 s
07. 01. 2008
0 views

s25 2 s

otc
31. 10. 2007
0 views

otc

GeorgeStrawnFall2007
25. 12. 2007
0 views

GeorgeStrawnFall2007

romevin
30. 10. 2007
0 views

romevin

Lec5b
12. 11. 2007
0 views

Lec5b

roger
30. 12. 2007
0 views

roger

Th 1630 Marshall
26. 10. 2007
0 views

Th 1630 Marshall

FERCMarketBasedRatem akingUpdate
20. 02. 2008
0 views

FERCMarketBasedRatem akingUpdate

a review
24. 02. 2008
0 views

a review

dynamicTIP4
27. 02. 2008
0 views

dynamicTIP4

G060311 00
04. 12. 2007
0 views

G060311 00

brooklyn
27. 03. 2008
0 views

brooklyn

GuidePMO
05. 11. 2007
0 views

GuidePMO

Calo
13. 04. 2008
0 views

Calo

whiteman
30. 12. 2007
0 views

whiteman

Fire Claims
06. 11. 2007
0 views

Fire Claims

FNAfs yucca
11. 12. 2007
0 views

FNAfs yucca

Avian Flu Study and Cruise Ship
06. 11. 2007
0 views

Avian Flu Study and Cruise Ship

usnccm7
02. 10. 2007
0 views

usnccm7

VIR 0002
01. 11. 2007
0 views

VIR 0002

1 1StarLakeVernonia
06. 11. 2007
0 views

1 1StarLakeVernonia

Contemporary Powwows 2005 2006
23. 11. 2007
0 views

Contemporary Powwows 2005 2006

admfinalconference
01. 11. 2007
0 views

admfinalconference

james13teen
19. 11. 2007
0 views

james13teen

hunter
06. 11. 2007
0 views

hunter

arb pres 17dec01
29. 11. 2007
0 views

arb pres 17dec01

SLE2007 powerpoint
13. 11. 2007
0 views

SLE2007 powerpoint

lecture4 0706
15. 11. 2007
0 views

lecture4 0706