SEO | Seo Process |

Information about SEO | Seo Process |

Published on December 7, 2009

Author: brainstormforce



Slide 1: Monday, January 04, 2010 Search Engine Optimization BRAINSTORM FORCE Slide 2: Monday, January 04, 2010 Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand. BRAINSTORM FORCE Slide 3: Monday, January 04, 2010 SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ? BRAINSTORM FORCE Slide 4: Monday, January 04, 2010 SEO Basics. Keyword Research BRAINSTORM FORCE Slide 5: Monday, January 04, 2010 - Competition Analysis : (Page Rank, links, paged indexed) SEO Basics. ( Contd. ) Page Rank Links Paged indexed BRAINSTORM FORCE Slide 6: Monday, January 04, 2010 - Keyword Selection(Proper Keyword Selection can make or Break SEO campaign) - Off page Optimization - On page Optimization SEO Basics. ( Contd. ) BRAINSTORM FORCE Slide 7: Monday, January 04, 2010 On Page SEO Page Structure and layout Title Tag and Meta tags BRAINSTORM FORCE Slide 8: Monday, January 04, 2010 On Page SEO ( Contd. ) Hx tags H1 tag<h1> </h1> H2 tag<h2> </h2> Good content with correct keyword density BRAINSTORM FORCE Slide 9: Monday, January 04, 2010 Filenames Img Alt tags On Page SEO ( Contd. ) BRAINSTORM FORCE Slide 10: Monday, January 04, 2010 Simple Sitemap - Google Xml sitemap On Page SEO ( Contd. ) BRAINSTORM FORCE Slide 11: Monday, January 04, 2010 - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: On Page SEO ( Contd. ) BRAINSTORM FORCE Slide 12: Monday, January 04, 2010 Page Structure and Layout Table Vs CSS (two column / three column layouts) Layout without table trick Layout with table trick Instead of this You would get this Coding for Table Trick <table> <tr> <td><!-- an empty table cell --> </td> <td rowspan="2"> The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> BRAINSTORM FORCE Slide 13: Monday, January 04, 2010 Off page Optimization - Directory submission : A few important paid and free directories Yellow Pages Submission Local Directory submission BRAINSTORM FORCE Slide 14: Monday, January 04, 2010 Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) BRAINSTORM FORCE Slide 15: Monday, January 04, 2010 - Article submission - Links from online Press Releases and Blogs, RSS Feeds Off page Optimization ( Contd. ) BRAINSTORM FORCE Slide 16: Monday, January 04, 2010 Online Press Release submission - Include keywords in your Title - Hot link keywords with your URL if possible - Include link to Press Kit on your website Internet Marketing BRAINSTORM FORCE Slide 17: Monday, January 04, 2010 Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools BRAINSTORM FORCE Slide 18: Monday, January 04, 2010 Questions and Answers 91 90283 90000 BRAINSTORM FORCE Slide 19: Monday, January 04, 2010 Thank you BRAINSTORM FORCE

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