Session 7 Step Up Your Retail Operation and Make The Cash Register Rin

Information about Session 7 Step Up Your Retail Operation and Make The Cash Register Rin

Published on September 23, 2014

Author: csimkovich

Source: authorstream.com

Content

: How to Create a Revenue Generating Sales Environment in Small Garden Gift Stores The Guest Experience How to Maximize Floor Space Product & Buying: It’s about DISCIPLINE! Merchandising 101 The Environment: Enhance the Experience PowerPoint Presentation: Understanding The Guest Experience related to your store is about developing an understanding of human behavior. Issues like comfort, connectivity, clarity, impact, sound and smell . These will all be discussed in this session. PowerPoint Presentation: Maximize your floor space: Make use of all vertical spaces Make use of the space outside the store footprint PowerPoint Presentation: Vertical Spaces: Cash Wrap PowerPoint Presentation: Vertical Space: Interior Doors PowerPoint Presentation: Take the Store Outside the Store PowerPoint Presentation: Combining styles within a category: Maintain “Like with Like” Bird related Rain Gauge, therm., stakes Containers, plant caddy's PowerPoint Presentation: On Floor Storage: PowerPoint Presentation: Product and Buying: It’s about DISCIPLINE Shop with a Plan Coordination and Themes Connectivity and Signature PowerPoint Presentation: Base your product presentations on what your guest will see in the gardens Horticulture Crop List/Floral Plan-o-gram PowerPoint Presentation: Coordinate Product Presentations PowerPoint Presentation: Well Planned Product Presentation Too Many Themes PowerPoint Presentation: One way to “Connect” the gardens to the Gift Store is through Imagery PowerPoint Presentation: Street banners in Denver replicate the store’s Opening Act PowerPoint Presentation: When shopping for product to sell in your store…be true to your brand PowerPoint Presentation: Merchandising 101: - Impact = Sales - Show & Sell - Destination Merchandising PowerPoint Presentation: Impact: Repetition of a Style PowerPoint Presentation: Impact: Repetition of a theme PowerPoint Presentation: No Impact = No Message. What are you trying to sell me? PowerPoint Presentation: In order to SELL IT…..you must SHOW IT PowerPoint Presentation: SHOW & SELL: How does this work? How much does it cost? What’s it made of? PowerPoint Presentation: SHOW & SELL…..but never from the floor PowerPoint Presentation: Studies show that 99.9% of shoppers would prefer not to shop the floor PowerPoint Presentation: Destination Merchandising: It’s actually about Customer Service. Make it easy for your guest to shop. PowerPoint Presentation: The Environment: Enhance the Experience - Brand your Physical Space - Understand the Power of Smell - Sound. The Subliminal Force PowerPoint Presentation: Iconic cues can make even the fixtures contribute to the experience. PowerPoint Presentation: A Potting Bench, a Fountain, …or Tree Stump may make the perfect Branded Fixture. PowerPoint Presentation: In Closing….. Enhance the Guest Experience by recognizing how the human behavior is effected by: - Impact - Connectivity - Comfort - Sound & Smell - Iconic Fixtures

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