SkyCash mobile app redesign. Why microinteractions are important in mobile UX?

Information about SkyCash mobile app redesign. Why microinteractions are important in...

Published on April 21, 2015

Author: mmikowska

Source: slideshare.net

Content

1. INTERACTIONSMICRO

2. Gatherers

3. Hunters

4. mobimoni #UXPoland2015 People reach their smartphones to get stuff done.

5. CHECKY mobimoni #UXPoland2015

6. “Micromoments are brief interactions where apps can capture the attention of a user and anticipate their needs in 5-10 second interactions (several times a day).” mobimoni #UXPoland2015

7. “Even though we’re surrounded by microinteractions every day, we don’t usually notice them until something goes horribly wrong.” Dan Saffer odannyboy

8. mobimoni

9. mobimoni

10. ALLEGRO What’s missing over here?

11. The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need. Mobile has reprogrammed your customers’ brains. mobimoni #UXPoland2015

12. mobimoni #UXPoland2015 Micromoment is a moment of doing one thing. And doing it good.

13. Umbrella

14. Google Now

15. Micromoments of technology are the emotional connections with their users. mobimoni #UXPoland2015

16. So… why we wanted to give more love to SkyCash?

17. SkyCash The most popular app of this kind in Poland 170 000 MAU 400 000 transactions monthly

18. Problem no. 1 illogical information architecture

19. Problem no. 2 confusing navigation patterns

20. Problem no. 3 too long completion of simple tasks

21. Users’ observation

22. Data analysis

23. We have taken a dig in SkyCash’s stats… TOP 5 operations 1. Parking 2. Bus tickets 3. Rail tickets 4. Cinema tickets 5. Phone top ups Average usage: ~4 minutes! Only 20% users use a card 68% users make 5+ transactions

24. Sketching

25. Mock ups

26. GUI design

27. We have introduced menu bar 3 main tabs for tickets, parking and other services

28. We have introduced menu bar 3 main tabs for tickets, parking and other services

29. We have simplified the options Buying parking time

30. Easier access to active tickets

31. Easier city change

32. BJ Fogg “Making a behavior harder to do 
 makes it less likely to occur.” Number of taps matters! bjfogg

33. The more the better. The faster the better. mobimoni #UXPoland2015

34. 1. If you care about mobile UX, you should care about micromoments. 2. Do the little things well. Details are the essentials. They make the product. User satisfaction is in the details! 3. Great design should be experienced and not seen. The better the design, the more invisible it becomes. 4. Design is measurable on a scale from frustration to delight. TAKE OUTS mobimoni #UXPoland2015

35. “The goal of a successful app is to become one of the micromoments of a persons day to day activities.” mobimoni #UXPoland2015

36. Good luck!

37. We are mobee dick. Monika Mikowska [email protected] mobimoniMOBILE UX DESIGN STUDIO mobeedick.com

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