So You Think Can Sell Candy Quiz

Information about So You Think Can Sell Candy Quiz

Published on November 5, 2007

Author: brod

Source: authorstream.com

Content

Slide2:  Session Sponsor: So, You Think You Can Sell Candy… Slide3:  Tracy Nappier, Adcomm Group & Jim Corcoran, NCA Session Sponsor: 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! Sample Question What company makes Coffee Rio? Win Dinner Certificates 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! Sample Question What company makes Coffee Rio? Win Dinner Certificates Answer: 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! What were retail sales of candy and gum products in 2005? (Within a $billion) 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 1. What were retail sales of candy and gum products in 2005? (closest estimation wins!) The correct answer is: $27.9 billion 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 2. Over the past four candy holidays, Halloween, Christmas, Valentine’s Day and Easter, which had the largest percentage growth? 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 2. Over the past four holidays, Halloween, Christmas, Valentine’s Day and Easter, which had the largest percentage growth? The correct answer is: Valentine’s Day +0.1% Halloween +2.3% Christmas +2.4% Easter +7.0% 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 3. Which is the largest candy holiday? A) Halloween B) Christmas C) Valentine’s Day D) Easter 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 3. Which holiday is the largest? The correct answer is: $ Sales millions 2006 Valentine’s Day - $971 2006 Easter - $1,884 2005 Christmas - $1,375 2005 Halloween - $2,088 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! What are the biggest changes about the 2007 ALL CANDY EXPO? (There are two answers…) 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! What are the biggest changes about the 2007 ALL CANDY EXPO? (There are two answers…) In any order: It is moving to September. Snacks are now included! 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! What are the dates of the 2007 ALL CANDY EXPO? 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! What are the dates of the 2007 ALL CANDY EXPO? The correct answer is: September 17-19, 2007 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 6. Why are those dates so important? A) Jim Corcoran’s 50th Birthday B) National Play-Doh Day C) National Butterscotch Pudding Day All of the Above 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 6. Why are those dates so important? The correct answer is: D) All of the above! 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 7. How much did the sales of everyday gourmet chocolates increase in 2005? (Within 1%) 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 7. How much did the sales of everyday gourmet chocolates increase in 2005? (Within 1%) The correct answer is: 32.2% 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 8. What is NCA’s website? 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 8. What is NCA’s website? The correct answer is: www.candyusa.com 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 9. What was the growth rate of candy and gum in convenience stores in 2005? (Within 1%) 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 9. What was the growth rate of candy and gum in convenience stores in 2005? (within 1%) The correct answer is: 8.8% 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 10. What year was the Snickers Bar introduced? A) 1955 B) 1921 C) 1930 D) 1943 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 10. What year was the Snickers Bar introduced? The correct answer is: C) 1930 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 11. Who was the Snickers Bar named after? 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 11. Who was the Snickers Bar named after? The correct answer is: Snickers, a favorite family horse 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 12. Rank the size of the categories by $ sales according to IRI in Food, Drug & Mass. Candy & Gum Cereal Cookies Salty Snacks Milk 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 13. Rank the classes of trade (IRI) for confectionery $ sales. Convenience Drug Mass – including Wal-Mart Supermarkets 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! Channel 2005 $ Sales 2005 % Growth Supermarkets $4.3 -1.1% *Wal-Mart $2.8 +3.8% Mass X Wal-Mart $1.2 +0.7% $3.9 Convenience Stores $3.8 +8.8% Drug Stores $2.3 +1.0% *Warehouse Clubs $3.2 +3.6% *Dollar Stores $.8 Even Vending $1.2 -1.9% *Bulk $1.5 -0.5 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 14. What is the average lift (percentage sales increase) for chocolate candy with a display – no price reduction? A) 152% B) 210% C) 56% D) 95% 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! 14. What is the average lift (percentage sales increase) for chocolate candy with a display – no price reduction? The correct answer is: B) 210% 2006 All Candy Expo. It’s Candy Time!:  2006 All Candy Expo. It’s Candy Time! What percentage of consumers will leave your store without purchasing candy if you do not have the seasonal item they are looking for? (Within 1%) Bonus Question! Slide35:  Bonus Question! 30.2% Slide36:  Thank you, and enjoy the show!

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