Social media voor communicatieprofessionals in spe.

Information about Social media voor communicatieprofessionals in spe.

Published on January 31, 2019

Author: slk8500

Source: slideshare.net

Content

1. #SOCIALMEDIA #KANSEN #VALKUILEN STEFAAN LAMMERTYN

2. WELCOME

3. Social Media in Vlaanderen http http:// www.google.be/ imgres? http:// Social Media anno 2019 4

4. Social Media Evangelist

5. https://www.vanhalewyck.be/help-mijn-kind-leeft-online.html

6. Meer weten over az groeninge? Bekijk ons activiteitenrapport online https://publicaties.azgroeninge.be/activiteitenverslag

7. #WERKENBIJAZGROENINGE #werkenbijazgroeninge

8. 17

9. WHO LOOKS FOR IT, WILL FIND IT Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx #Serendipity

10. Looking for a needle in a haystack and finding the farmer’s daughter instead

11. Program 1.Introduction:We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees
 Twitter - LinkedIn - Facebook - Instagram: tip of the iceberg 4. Sociale Media @VOLVOTRUCKS 
 Odds & pitfalls 5. On your marks, get set, GO

12. INTRODUCTION: HALF WAY

13. We are not in the age of change but in a change of age 23

14. “Digital is the new mother tongue” Fons Leroy - CEO - VDAB @FonsLeroyVDAB

15. tijd.be

16. Social Media in Vlaanderen 34

17. https://www.youtube.com/watch?v=MGVcBxbWp7M

18. WE ARE HALFWAY #01 > We are halfway#01 > We are halfway...

19. @hinssen

20. Digital is the new normal #01 > We zijn halfweg#01 > We are halfway

21. SOCIAL MEDIA ANNO 2019

22. CAN’T SEE THE WOOD FOR THE TREES 1.Blogs 2.Microblogs:Twitter -Yammer - ... 3.Social Networks: LinkedIn - Facebook - Google+- ... 4.Media Sharing: Youtube - Slideshare - Spotify - Pinterest 5.Location Based apps: Foursquare #03 > Door het bos de bomen#03 > Can’t see the wood for trees

23. https://www.truckinginfo.com/303781/3-things-you-should-know-about-amazon-and-trucking

24. https://transportfutures.net

25. https://www.frankwatching.com

26. Twitter

27. instagram

28. TWITTER

29. Twitter • Microblog • SMS of the internet • Tweets = Messages < 280 characters • Flow of news items • Following & Followers 69 Twitter

30. Jargon • Message(s) = Tweet(s) • 280 characters • Users: @username vb. @Volvotrucks • Following = people you are following • Followers = people following you • ReTweet = repost of a tweet (RT) 70 Twitter

31. Jargon • # HASHTAGS = Metadata 
 #Matexpo #Gent #busworld • @Replies: public answer • DM: Direct Message - private 71 Twitter

32. 74

33. 75

34. Efficient twittering • Tell others your story • Better with AddedValue • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 77 #04 > Twitter#05 > TwitterTwitter

35. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Questions #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO • Serendipity #04 > Twitter#05 > TwitterTwitter

36. 81 LinkedIn

37. 82 LinkedIn Social Network #04 > LinkedIn 1. Individual profiles 2. Company pages 3. Groups LinkedIn

38. 83 #04 > LinkedIn degrees of separation... #05 > LinkedInLinkedIn

39. PERSONAL PROFILE

40. COMPANY PROFILE

41. 89

42. Company page

43. Jobs

44. Groups

45. LinkedIn > Network • Seek and you will find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 94 #04 > LinkedIn#05 > LinkedInLinkedIn

46. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 95 #04 > LinkedIn#05 > LinkedInLinkedIn

47. FACEBOOK

48. 101 #04 > Facebook#04 > Facebook

49. ODDS & PITFALLS.

50. Photo by coconinoco - http://flic.kr/p/8g9p1o 6.ToekomstWhat to do with social media

51. SIDE EFFECT PRINCIPLE #04 > Odds en PitfallsWhat to do with social media

52. 6.Toekomst Leaflet & pills...
 Side effects Helpful #04 > Odds en PitfallsWhat to do with social media

53. Opportunities of SM 1.Branding: know me - like me - trust me 2.Leadgeneration - sales support 3.Recruiting & PR 4.Market research 5.Loyalty - engagement 108 #04 > Odds en PitfallsWhat to do with social media

54. 6.Internal communication 7.Competitive advantages 8.Showing expertise 9.Customer service 109 #05 > Kansen enValkuilen#04 > Odds en Pitfalls Opportunities of SM What to do with social media

55. BRANDING

56. LEAD GENERATION

57. 113 #02 > Social media: Definition & Findings RECRUITMENT What to do with social media

58. 115 Dare to ask your audience... RESEARCH What to do with social media

59. STORYTELLING

60. 118

61. Photo by jenlen - http://flic.kr/p/7ecxTj CONNECT UPDATE SHARE LEARN COLLABORATE INTERNAL COMMUNICATION

62. INTERNAL COMMUNICATION

63. Reputation The internet never forgets! 131 #05 > Kansen enValkuilen

64. 131143

65. 130

66. ON YOUR MARKS, GET SET, GO!

67. ALL TOGETHER.

68. VOLVO TRUCKS • Target: (Employer) Branding • Channels: Facebook/Linkedin/Instagram/ • Monitoring: Brands/Keywords from sector/Colleagues & Competitors • Tell your story!

69. LOOK FOR 
 FANS/FRIENDS
 FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8

70. 141

71. Personal Branding Social Selling Company BrandingEmployer Branding

72. In de praktijk

73. www.laverbe.nl

74. 145

75. Eandis Ambassadeurs #werkenbijeandis

76. HR
 Ambassadeurs Conversation Managers Niet-getrainde collega’s Getrainde collega’s

77. DETECTEREN AMBASSADEURS
 
 SOCIAL BUSINESS
 CHAMPIONS #01

78. DOORHEEN
 ORGANISATIE 
 DIENSTEN
 NIVEAUS

79. KENNIS
 KENNISSEN 
 IN KAART BRENGEN #02

80. KENMERKEN 
 Snappen mogelijkheden Willen SM inzetten Maken online verschil

81. MENSEN
 MAKEN VERSCHIL
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Passie laten zien EANDIS online extra positioneren Boodschap uitdragen Elkaar & anderen helpen Zich buiten eigen eiland begeven

82. SOCIALE MEDIA
 TRAININGEN
 PRAKTISCH
 MAATWERK
 #03

83. IK HOOR EN IKVERGEET
 IK ZIE EN IK ONTHOUD IK DOE EN IK BEGRIJP
 
 CONFUCIUS

84. HR Ambassadeurs • 70 medewerkers gecoacht • Iedere week iemand aan het woord over zijn job • Vanuit het hart van EANDIS • Alle niveau’s • Rimpeleffect… • Wordt vervolgd • #twunch

85. Onze helden aan het woord

86. Het leven zoals het is

87. 163 Voor én Na

88. Social Media in Vlaanderen

89. Social Media in Vlaanderen

90. 167 Vanuit de hoogte

91. 168 Geef maar gas !

92. 169 Wij zoeken collega’s …

93. 170

94. 173

95. SOCIAL MEDIA #AZGROENINGE

96. Social Media Ambassadeurs @ az groeninge Stefaan Lammertyn // Pixular

97. Verschillende profielen…

98. CONCLUSION • Start listening • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items • Give and receive 189 #06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

99. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 190 #06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

100. Give Share Multiply @gitomer.com

101. 205

102. And what have we learned today? 195

103. Create Content for your audience and make your audience Content 196

104. 182 You can find inspiration in everything and if you can’t, look again

105. Be different !

106. 199 And now, jump !

107. MAKE SURE SM
 DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtT

108. Morvanic Lee

109. Stefaan Lammertyn Twitter: @slk8500 [email protected] QUESTIONS? Social Media Evangelist Linkedin: Stefaan Lammertyn

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