sponge

Information about sponge

Published on November 20, 2007

Author: Lucianna

Source: authorstream.com

Content

Slide1:  TECHNOLOGY : STRATEGY : CREATIVITY Newspapers Not a mobile marketing company Not a list broker We are a mobile solutions partner We empower our partners to deliver mobile services to their clients. “We can now offer a full range of mobile solutions to our clients based on our partnership with Sponge.” Tom Willoughby, KHWS Response Marketing KHWS have used Sponge for on-pack promotions for IPC and CRM for Jaguar Overview Slide2:  Technology : Strategy : Creativity Newspapers Clients - Media Newspapers Daily & Sunday Star Daily & Sunday Express Daily & Sunday Mirror Daily Record The People The Guardian The Observer The Independent Daily Mail The Mail on Sunday Metro 300 Regional titles Magazines National Magazines EMAP H Bauer Publishing Independent Magazines Hachette Filipacchi Northern Shell BBC Magazines River Publishing Computec Media IXO Publishing IPC VNU Broadcast BBC Worldwide Carlton / Action Time Zenith / Blaze Hewland International MTV Ulster TV – (N Ireland) TV3 – (Rep of Ireland) Bid-Up TV Nickelodeon L!VE TV VH1 five “It makes a pleasant change to find a supplier whose actions and customer care actually live up to their promises. We would have no hesitation in recommending Sponge to any prospective client and would assure them that they will be in safe hands.” Ian Scott, Advanced Telecom Services ATS run competitions every week for The Guardian and The Observer using Sponge’s Text Generator platform. Feb 2004: Sponge signs exclusive with Bertelsmann for USA Slide3:  Technology : Strategy : Creativity Newspapers Clients - Brands “Sponge worked to very tight deadlines, and through constant dialogue with our local partners in five countries, delivered a great product on time and on spec. Their professionalism has encouraged us to raise our requirements when working with suppliers in other sectors.” Ion Valaskakis, Vodafone Slide4:  Technology : Strategy : Creativity Newspapers What are we? Services “Sponge’s strength lies not only in its ability to respond creatively to a brief, but also in its high project management standards. Above all, the can-do attitude of Sponge's creative staff meant that my project, even though under tight timescales, was made as stress-free as possible.” Charlotte Andrew, Vodafone Global Content Services Sponge launches circa 500 new services per month Slide5:  Technology : Strategy : Creativity Newspapers “iTouch works with Sponge on a number of ongoing SMS services. We have found them to provide an excellent level of service coupled with a professional and friendly approach. Rapid response times to briefs and the speed of set-up of services has assured the smooth running of our campaigns.” Claudine Yilmaz, iTouch, iTouch have run hundreds of services with Sponge including subscription services for Daily Star, Daily Express, She, Company and many more Differentiators Here & now / real solutions Agency/service provider focussed - Mobile is a new tool in your marketing box - Mobile integrates with your existing marketing Experience of mobile - Build lists – don’t buy them - Earn the right to be on a customers phone Experience of media / agencies - Smart technology - Sensible financial models Slide6:  Technology : Strategy : Creativity Newspapers Mobile Marketing Mobiles are : Sociable Stylish Status Spam intolerant, any uninvited message is spam Limited audio / visual capability – watch brand presentation Always networked – interactive Above all……its mobile Personal = Private “You are smashing geezers who are very creative” Paul Shalet, former CEO Buongiorno Slide7:  Technology : Strategy : Creativity Newspapers “Our first project with Sponge was for an SMS booking confirmation system and I most appreciated the quick response time and on-time delivery.” Cecile Ferre, Good Technology D-Side Objective: Improve check-in processing efficiency by ensuring guests have their booking ID. Users can opt-in online to receive text confirmations Arrives within a few seconds of completing online booking. All information stored on phone Thanks for booking at premierlodge.com. Ref INT740544, Glasgow North arr. 05/09/03 for 2 nt(s). Spend the night, not a fortune. 08702 01 02 03 Slide8:  Technology : Strategy : Creativity Newspapers 25% of users opted to hear the greeting again at a cost of £1.00 33% opted in for further ongoing communications from D-Side D-Side Album out 5th January Objective: encourage users to hang on to the Christmas cash to buy the album Email – opt in to win prize + receive Christmas greeting Immediate text response Voice greeting on Christmas Day Immediate follow up message Follow up on 5th January + opt in Slide9:  Newspapers EMI Wide array of mobile activities Integrated opt-in database for all mobile activities Establish customers profiles Targeted broadcasts to promote new acts albums and mobile services “We have worked with Sponge for over 2 years because of their knowledge of the SMS market place and their easy to use applications. Sponge's attitude to our business is extremely flexible - most of our campaigns are complex and involve many parties - Sponge helps us to put all the campaigns together successfully using their existing systems.” Julia McNally, New Visions Slide10:  Technology : Strategy : Creativity Newspapers CONFIDENTIAL Labour The Big Conversation is a Labour Party initiative to garner feedback on policy issues Objective: Create a mobile feedback channel and build a database. Broadcasts to members to stimulate response Open feedback for general public Opt-in to build subscriber list Slide11:  Technology : Strategy : Creativity Newspapers Bacardi Breezer Objective: to create a lucky numbers application that: Handles millions of different numbers Multiple prize groups / reply messages Dynamic winner ratio management Invalid entry management Follow up data collection “At Attention, our philosophy encourages us to provide creativity and service throughout every industry channel. Sponge have worked alongside us successfully to develop a smooth running and innovative promotion.” Charlie Giles, Attention. Attention have used Sponge’s platform on numerous occasion for blue chip FMCG marketing campaigns for clients such as Bacardi and Yoplait Dairy Crest Slide12:  Newspapers Give it a go Get a tarot reading from MTV – txt MTVTAROT to 88100 (£1.50) Kissing tips from Cosmo Girl - Orgasm tips from Cosmo – txt ORGASM to 88100 for five (£1.50) Subscribe to weather information from Five – txt WEATHER to 85106 (25p/day) Have your dream interpreted by Teletext – txt TELEDREAM and details of your dream to 86100 (£3) Get daily horoscopes from the Mail on Sunday – txt TMOS + first 3 letters of star sign, i.e. TMOSCAP to 82100 (25p/day) Or join Accord (union) – txt JOIN to 85100 Or just win prizes Fishing stuff with Angling Times – txt AT LERC to 86100 (£1) A trip to Rio Carnival with Tropicana – txt your 2 fav colours from RED GREEN BLUE BLACK to 85100 (50p) Tickets to see Arsenal thrash Celta Vigo with Daily Star – txt DSCELTA to 86100 (£1) Tell them what you think…. Daily Star – txt DSTAR to 82100 (25p) Cosmo Girl – txt CG!SHOUT to 82100 (25p) Atomic Kitten – txt ASKAK to 82100 (25p) Tony Blair – txt to 84402 (25p) Nickelodeon – txt STUDIO to 82100 (25p) Daily Express – txt DEXP to 82100 (25p) Or join our mailing lists… Yop – txt YOP to 07946100 Observer – txt OSM to 85100 Blue – txt BLUE to 07946100100 Cosmo Girl – txt CG!CLUB to 07946100100

Related presentations


Other presentations created by Lucianna

Nutritional Care of Burns
04. 01. 2008
0 views

Nutritional Care of Burns

spine2 no background
08. 05. 2008
0 views

spine2 no background

banking
14. 04. 2008
0 views

banking

emerging security threats
29. 09. 2007
0 views

emerging security threats

Thunderstorms
03. 10. 2007
0 views

Thunderstorms

i2 traffic shaping
03. 10. 2007
0 views

i2 traffic shaping

bind
07. 10. 2007
0 views

bind

prefix delegation requirement1
09. 10. 2007
0 views

prefix delegation requirement1

dipo
12. 10. 2007
0 views

dipo

Living Things
12. 10. 2007
0 views

Living Things

wnv062904
21. 10. 2007
0 views

wnv062904

latinoamerica
22. 10. 2007
0 views

latinoamerica

Rachinsky
11. 10. 2007
0 views

Rachinsky

Slide presentazione
24. 10. 2007
0 views

Slide presentazione

feynman
16. 10. 2007
0 views

feynman

gt bot
13. 10. 2007
0 views

gt bot

fr summit marginson 230306
30. 10. 2007
0 views

fr summit marginson 230306

Accelerators CZ
15. 11. 2007
0 views

Accelerators CZ

Les Animaux du Zoo
11. 10. 2007
0 views

Les Animaux du Zoo

Rapport Nationale MAROC
23. 10. 2007
0 views

Rapport Nationale MAROC

Grammar essentials
16. 11. 2007
0 views

Grammar essentials

Crans Montana 03 nieuw
15. 10. 2007
0 views

Crans Montana 03 nieuw

Workshop
02. 11. 2007
0 views

Workshop

NSF 12 6 2001
31. 12. 2007
0 views

NSF 12 6 2001

Class8
07. 01. 2008
0 views

Class8

toc wkshp nov03
18. 10. 2007
0 views

toc wkshp nov03

VCT Morocco
24. 10. 2007
0 views

VCT Morocco

NACADA Combined Workshop 11 04
29. 09. 2007
0 views

NACADA Combined Workshop 11 04

sky
13. 11. 2007
0 views

sky

file Kigali Strengthening Local
07. 01. 2008
0 views

file Kigali Strengthening Local

10638221831Maroc MinInt French
23. 10. 2007
0 views

10638221831Maroc MinInt French

ub geographicimagery051 001
27. 09. 2007
0 views

ub geographicimagery051 001

Presentación RR EXPORTA def
23. 10. 2007
0 views

Presentación RR EXPORTA def

prosper
28. 12. 2007
0 views

prosper

HPCN summary 7 5 2007
17. 10. 2007
0 views

HPCN summary 7 5 2007

ammosov
12. 10. 2007
0 views

ammosov

A NEW ENGLISH COURSE Book 3
20. 02. 2008
0 views

A NEW ENGLISH COURSE Book 3

Food Bank of New Jersey
29. 02. 2008
0 views

Food Bank of New Jersey

lewis
19. 10. 2007
0 views

lewis

XC Safety and mentor
03. 04. 2008
0 views

XC Safety and mentor

NA3
07. 04. 2008
0 views

NA3

Civitas Plus2006
18. 03. 2008
0 views

Civitas Plus2006

Ch14 7e
10. 04. 2008
0 views

Ch14 7e

Team2
11. 04. 2008
0 views

Team2

fmla
04. 10. 2007
0 views

fmla

retailcompetition
17. 04. 2008
0 views

retailcompetition

Using ILS
22. 04. 2008
0 views

Using ILS

shaw
16. 03. 2008
0 views

shaw

CSI Presentation 2007
19. 02. 2008
0 views

CSI Presentation 2007

NIST TDT2004
07. 05. 2008
0 views

NIST TDT2004

chapter3v2
15. 10. 2007
0 views

chapter3v2

MEDOPSBOOKFEB01
02. 05. 2008
0 views

MEDOPSBOOKFEB01

BostwPres
02. 05. 2008
0 views

BostwPres

555 Spanish
02. 05. 2008
0 views

555 Spanish

hexapod Shirke
02. 05. 2008
0 views

hexapod Shirke

Lung Expansion 1
02. 05. 2008
0 views

Lung Expansion 1

Aaron
02. 05. 2008
0 views

Aaron

CMI slides Feb05
01. 11. 2007
0 views

CMI slides Feb05

SAP1012
10. 03. 2008
0 views

SAP1012

lesson 4
15. 10. 2007
0 views

lesson 4

2006 APHA
05. 10. 2007
0 views

2006 APHA

probir
30. 03. 2008
0 views

probir

Rauf Presentation NEW
18. 10. 2007
0 views

Rauf Presentation NEW

IAJAPAN
09. 10. 2007
0 views

IAJAPAN

Mr Daisuke Matsunaga
09. 10. 2007
0 views

Mr Daisuke Matsunaga

3 KukaGLBThealthissues
29. 10. 2007
0 views

3 KukaGLBThealthissues

Bernard ANSELMETTI
24. 10. 2007
0 views

Bernard ANSELMETTI

NBII Newark 10 02
21. 10. 2007
0 views

NBII Newark 10 02

MarketingWorkshop 4 22 05rev1
24. 10. 2007
0 views

MarketingWorkshop 4 22 05rev1

FEESTDAGEN
06. 11. 2007
0 views

FEESTDAGEN

trainplanesandautomo biles
13. 03. 2008
0 views

trainplanesandautomo biles

NWA June00
05. 10. 2007
0 views

NWA June00

Panama 2004 Reporte
25. 10. 2007
0 views

Panama 2004 Reporte

SAKURA Yamamoto
25. 03. 2008
0 views

SAKURA Yamamoto

tiner presentation
04. 01. 2008
0 views

tiner presentation

aseancjp
09. 10. 2007
0 views

aseancjp

schools talk
29. 10. 2007
0 views

schools talk

BethkeA
02. 10. 2007
0 views

BethkeA

DeVidtsPresentation
11. 10. 2007
0 views

DeVidtsPresentation

Zhu Zhiyong
16. 10. 2007
0 views

Zhu Zhiyong

pres1 1
22. 10. 2007
0 views

pres1 1

AESC 2005 VERMONT Result
02. 11. 2007
0 views

AESC 2005 VERMONT Result