stakeholder mapping spring2007

Information about stakeholder mapping spring2007

Published on January 12, 2008

Author: Marietta1

Source: authorstream.com

Content

Development directorate:  Development directorate Stakeholder mapping Spring 2007 Who typically gets involved?:  Who typically gets involved? Reference GroupEnsure that it works Change TeamCome up with the solution SponsorsOwn the requirement UsersReap the benefits Tools we could use: Stakeholder mapping:  Tools we could use: Stakeholder mapping What is it? A graphical illustration of how your stakeholders are disposed towards your change project Helps you to identify who you need to influence and what action to take When would you use it? Early in your project – at the Mobilise and Discover stages Revisit in later stages as you evaluate efforts to improve positive attitudes and engage stakeholders Are there any rules? Never print or leave your map lying about – can be very sensitive! Mapping stakeholder dispositions (1):  Mapping stakeholder dispositions (1) Involvement Against For Mapping stakeholder dispositions (2): examples:  Mapping stakeholder dispositions (2): examples Involvement Against For The enemy; taking every opportunity to undermine your efforts Change champion; takes personal responsibility for ensuring success Fence sitter; not engaged; waiting to see how it goes The cynic; fires cheap shots to test your resolve Willing helper; anxious to lend a hand Worked example: A school change initiative:  Worked example: A school change initiative Involvement Against For +5 -5 0 10 Deputy head Headteacher Admin 1 Part-time teacher Parents Chair of Governors Governing body SMT Admin 2 Full-time teaching staff LSA Key: Size of circle = degree of influence on change Illustrating relationships:  Illustrating relationships Involvement Against For +5 -5 0 10 Deputy head Headteacher Admin 1 Part-time teacher Parents Chair of Governors Governing body SMT Admin 2 Full-time teaching staff LSA Key: Thickness of line = strength of relationship

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