Published on July 22, 2014
Storytelling (Business Storytelling ) : Storytelling (Business Storytelling ) How many times have you been enthralled by a good story ? PowerPoint Presentation: Stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can't. They can form the foundations of an entire workplace culture. They have the power to break down barriers and turn bad situations around. PowerPoint Presentation: Stories can be powerful business tools, and successful leaders use them to engage their teams. If one wants to motivate others effectively , he/she needs to learn how to tell a good story. Business Stories: Business Stories Business stories differ from regular stories. They are told with an objective, goal, or desired outcome in mind, rather than for entertainment. Stories to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media. Effective stories can change opinions , inspire to achieve goals that were felt not possible , and they can show how things can change for the better. Types of Stories : Types of Stories 1. "Who-I-Am" Stories These stories explain who you are as a person. They tell others about your dreams, goals, accomplishments, failures, motivations, values, or history . "Who-I-am" stories are essential to build trust . Tell these stories when you join a new team, or when you need to establish a connection with a stranger. 2. "Why-I-Am-Here" Stories : 2. "Why-I-Am-Here" Stories These stories explain that you don't have a hidden agenda, and that you'll both get something fair out of the situation . You can use "why-I-am-here" stories in fundraising, sales, and situations when you need to build trust quickly, or where you want to reassure someone that you're on a level playing field. 3. Teaching Stories : 3. Teaching Stories They show how a change in their behavior , perspective, or skills can lead to meaningful results . They can also be used to illustrate a situation, such as a best- or worst-case scenario. 4. Vision Stories : 4. Vision Stories Vision stories inspire people, and encourage them to feel hope or happiness. 5. Values-in-Action Stories : 5. Values-in-Action Stories Values-in-action stories reinforce the values that you want your audience to demonstrate or think about . Stories that demonstrate integrity, compassion, and commitment, or ones that highlight attitudes that one shouldn't possess. 6. "I-Know-What-You-Are-Thinking" Stories : 6. "I-Know-What-You-Are-Thinking" Stories These stories allow you to address others' objections, suspicions, questions, or concerns before they voice them . You need to anticipate your audience's point of view, so you choose a story that deals with their unspoken concerns. How to Tell a Persuasive Story : How to Tell a Persuasive Story A good story is like a recipe – certain "ingredients" need to be part of the mix for it to be a success . All great stories have three essential elements: context, action, and result. Context needs to address four key questions. : Context needs to address four key questions. Where and when does this story take place? – Establish the "when" and "where" of your story, and clarify whether it's fact or fiction . Who is the main character? – This needs to be someone who your audience can connect with. In most cases, you are the main character . What does he or she want? – Explain what your main character wants to accomplish . Who, or what, is in the way? – Every story needs an obstacle or villain. This can be a person, an event, or a challenge. Example: Context: Example: Context Tony's company has just had the worst third quarter in its history. At the annual town hall meeting , Tony needs to boost his team members' morale, and inspire them to work harder in the fourth quarter to make up their losses. "When I started this company 10 years ago," he begins, "I didn't know how to run a business. I figured I could do everything myself and succeed." "I was dead wrong. I worked 15-hour days to keep up with it all. I wanted to grow the company, but I quickly realized that I didn't know how, and I couldn't do it alone." Action : Action Every great story has action: ups and downs, setbacks, conflicts, failures, and battles. The action is where we experience defeats and learn lessons . Obstacles create tension and forge an important connection with your audience, because everyone experiences them daily. Example: Action : Example: Action Tony continues, "All of you know how stubborn I am, so I tried to go it alone. But I started to lose clients because I couldn't keep my promises. I didn't have time to bid for work, so my competitors got ahead, and I lost even more clients. This put enormous pressure on my family because I was never home. I knew that if things continued this way, the company would go under in a matter of months, and that I might lose my family. I needed help." Result : Result At the end of your story, you reveal your main character's fate. You also need to explain, subtly, what the audience should have learned from this result. What is the moral? Why did you tell this story? Example: Result : Example : Result Tony wraps up his story. "Once I realized I had to ask for help, I did. I put some major projects on hold, and started to look for great people to help me. I handpicked each of you because you're the best at what you do. You have the skills, knowledge, and experience that I lacked .“ "This company is the success it is because of all of you. Every company has its ups and downs, just like I did when I first started this business. But I believe in all of you, and I believe that we will turn this problem around next month. So, let's focus on the future, and think about how we can help one-another succeed." Tips to become a better storyteller.: Tips to become a better storyteller. Listen – The best storytellers are also the best listeners . Brush up on your active listening skills, and give others your full attention when they tell a story. Practice – Rehearse your story before you tell it. Even if you practice on your own, just once, in front of a mirror or video camera, this can improve your storytelling. Create an experience – When you tell a story, you create an experience for your listeners. Appeal to all five senses; don't just tell them. Effective Storytelling Performance Skills : Effective Storytelling Performance Skills When telling a story, an effective storyteller demonstrates the following traits observable by others : Voice Mechanics: Speaks with an appropriate volume for the audience to hear. Employs clear enunciation. Uses non-monotonous, vocal expression to clarify the meaning of the text. Face/Body/Gesture: Expressively uses non-verbal communication to clarify the meaning of the text. Focus: Concentration is clear. Eye contact with audience is engaging.Maintains a charismatic presence in space (stage presence). Characterization : If dialogue is employed, characters are believable to listener. Storyteller's natural voice is differentiated from character voices. Use of Space : Storyteller seems comfortable, relaxed and confident in front of listeners. Storyteller maintains clear spatial relationships for characters and narrator. Pacing : The story is presented efficiently and keeps listeners' interest throughout ..