sweep

Information about sweep

Published on August 11, 2007

Author: WoodRock

Source: authorstream.com

Content

Slide1:  Newspapers andamp; The Younger Audience Duane Sweep What’s With Newspapers& Teens and Young Adults:  What’s With Newspapers andamp; Teens and Young Adults The young-adult market is steadily moving away from newspapers ‘Age Gap’ increasing Newspaper and attributes News, Entertainment and advertising Day-parting with the online audience Source: Scarborough Research, top 50 U.S. markets The Ramp:Read Printed Newspapers:  The Ramp: Read Printed Newspapers % Source: 2002 NAA Telephone survey Short-term ‘Age Gap’ IncreasesIn ‘Yesterday’ Readership:  Short-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample Market Long-term ‘Age Gap’ IncreasesIn ‘Yesterday’ Readership:  Long-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample Market Slide6:  Teens Say Quick, Timely, Entertaining Are Top Media Attributes Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Slide7:  Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Newspapers Don’t Match Top Attributes Teens Want Slide8:  Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Teens More Likely To See Internet With Top Attributes Internet Gains PopularityAs News Source :  Internet Gains Popularity As News Source Daily Newspapers Internet for News Local TV News Source: 2000 NAA Media Usage Study Source for Local News:  Source for Local News Source: NAA Telephone survey; Used Internet for local news % Source for Local Entertainment:  Source for Local Entertainment Soruce: 2002 NAA Telephone survey; Used Internet for local entertainment news % Slide12:  Primary Sources for Local Advertising Source: MORI Online survey of 11,000 adults Age andlt;24 years Radio 58% Television 56% Newspaper 40% Newspaper.com 37% % Slide13:  Media Influences on Purchases in Past Year Age andlt;24 years Television 56% Internet 38% Radio 33% Magazines 29% Newspapers 27% % Source: MORI Online survey of 11,000 adults News InterestsAcross Temporal ZonesCombining ‘Most Days’ & ‘1-3 Days’:  News Interests Across Temporal Zones Combining ‘Most Days’ andamp; ‘1-3 Days’ Slide15:  Online Content Interest by Daypart If used 8 am-11 am, 11 am-1 pm, 1 pm-6 pm, 6 pm-10 pm Services E-mail Maps andamp; directions Online banking andamp; bill-paying Message boards, instant messaging or online chat Research for business reasons Research for a personal hobby News Weather conditions or forecasts Breaking news Local or regional news National or world news Business andamp; financial news, such as stocks Offbeat news Medical/health info Sports scores/info ET andamp; Leisure Local events andamp; things to do Movie, theater or event times Travel or destination information Multimedia features, such as movie clips Online games andamp; interactive features Downloading music or other file-sharing Service InterestsAcross Temporal ZonesCombining ‘Most Days’ & ‘1-3 Days’:  Service Interests Across Temporal Zones Combining ‘Most Days’ andamp; ‘1-3 Days’ Leisure InterestsAcross Temporal ZonesCombining ‘Most Days’ & ‘1-3 Days’:  Leisure Interests Across Temporal Zones Combining ‘Most Days’ andamp; ‘1-3 Days’ Slide18:  Newspapers andamp; The Younger Audience Duane Sweep

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