Team Bittersweet

Information about Team Bittersweet

Published on November 2, 2007

Author: Naples

Source: authorstream.com

Content

Godiva Chocolatier:  Godiva Chocolatier Team Bittersweet Michael Decklever Mike Allen Ciara Murphy Sukwon Kim Ian Kwack AGENDA:  AGENDA Where is Godiva now? Current Products Current Positioning Current Visuals Our Findings The Problem The Solution CURRENT HIERARCHY:  CURRENT HIERARCHY CURRENT POSITIONING:  CURRENT POSITIONING CURRENT VISUAL IDENTITY:  CURRENT VISUAL IDENTITY CURRENT VISUAL IDENTITY:  CURRENT VISUAL IDENTITY SURVEY RESULTS:  SURVEY RESULTS BRAND ASSOCIATIONS:  BRAND ASSOCIATIONS IN THE MIDDLE:  IN THE MIDDLE Consumer Views Godiva Goals STRATEGIC RECOMMENDATIONS:  STRATEGIC RECOMMENDATIONS STRATEGIC RECOMMENDATIONS:  STRATEGIC RECOMMENDATIONS G by GODIVA:  G by GODIVA Positioning: Premium and luxurious, “self-treat” artisan chocolates Target Market: Women who like to indulge in something special G by GODIVA:  G by GODIVA G by GODIVA:  G by GODIVA GODIVA:  GODIVA Positioning: Traditional, high quality chocolates Target Market: Gift givers GODIVA:  GODIVA GODIVA:  GODIVA TEMPTATION:  TEMPTATION Positioning: Quality chocolate in the form of a quick “self-treat” Target Market: Women who crave an everyday indulgence TEMPTATION:  TEMPTATION TEMPTATION:  TEMPTATION QUESTIONS?:  QUESTIONS? THANK YOU

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