The Enablers 31 July 2014

Information about The Enablers 31 July 2014

Published on August 5, 2014

Author: vivekhattangadi9

Source: authorstream.com

Content

PowerPoint Presentation: The Enablers The Brand Management Guru Vivek Hattangadi – Chief Mentor H.K. Pahwa – Chief Operating Officer The Enablers 1 Vivek Hattangadi & H.K. Pahwa Mission of ‘The Enablers’ : Mission of ‘ The Enablers ’ The Enablers 2 Vivek Hattangadi & H.K. Pahwa Our competencies in training 1. Brand Management 2. Field Sales Management : Our competencies in training 1. Brand Management 2. Field Sales Management Vivek Hattangadi & H.K. Pahwa The Enablers 3 Part 1 : Part 1 Module – For Brand Management Teams The Enablers 4 Vivek Hattangadi & H.K. Pahwa Launch of new product : Launch of new product Two-day intensive, interactive workshop The Enablers 5 Vivek Hattangadi & H.K. Pahwa PowerPoint Presentation: “New products are the lifeblood of any company” - Nick Sorvillo, Senior Vice President, Marketing, A.C. Nielsen This sums the importance of a successful new product launch The Enablers 6 Vivek Hattangadi & H.K. Pahwa Case study – lessons to learn: Case study – lessons to learn The issues involved The lessons to learn Application of the learning’s The Enablers 7 Vivek Hattangadi & H.K. Pahwa Launching a new product : Launching a new product Forecasting skills Managing promotional budgets Technical skills for a brand manager for new product launch Launch of a new product - Pre-launch Launch of a new product - Post-launch Writing a brand plan The Enablers 8 Vivek Hattangadi & H.K. Pahwa Strategy execution : Strategy execution Achieving operational success through strategy execution Strategy execution – the difference between success and failure Achieving excellence in strategy execution The Enablers 9 Vivek Hattangadi & H.K. Pahwa Workshop on new product launch : Workshop on new product launch Essential techniques needed to establish an innovative culture Assessing new product ideas Creativity for new product launch Working with the creative team The Enablers 10 Vivek Hattangadi & H.K. Pahwa Part II : Part II Field Operations The Enablers 11 Vivek Hattangadi & H.K. Pahwa Operational issues – skills required for field managers : Operational issues – skills required for field managers Operational issues Elucidating the Job of First Line Manager FLM and Joint Field Work Planning Joint Field Work Joint call post-call review Post Joint Field Work appraisal Vivek Hattangadi & H.K. Pahwa The Enablers 12 Job of First Line Manager (FLM) : Job of First Line Manager (FLM) Role, responsibilities and accountabilities of Medical Representatives and FLM FLM as Brand manager FLM as HRD Manager Vivek Hattangadi & H.K. Pahwa The Enablers 13 First Line Manager & Joint Field Work : First Line Manager & Joint Field Work What to plan in Joint Field Work How to plan JFW – Home work Actual JFW – pre-call and post call analysis One minute field manager Vivek Hattangadi & H.K. Pahwa The Enablers 14 Critical skills required for field managers: Critical skills required for field managers Behavioral issues How to communicate effectively How to discipline Encouraging good behavior Imparting on the job training – workshop Vivek Hattangadi & H.K. Pahwa The Enablers 15 How to communicate effectively : How to communicate effectively What is effective communication? Johari Window Managerial communication styles Interviewing skills Listening and assertive communication Counseling Pygmalion effect in management Vivek Hattangadi & H.K. Pahwa The Enablers 16 PowerPoint Presentation: Vivek Hattangadi & H.K. Pahwa The Enablers 17 PowerPoint Presentation: Vivek Hattangadi & H.K. Pahwa The Enablers 18 Thank you : Thank you The Enablers The Brand Management Guru Vivek Hattangadi and H.K. Pahwa The Enablers 19 Vivek Hattangadi & H.K. Pahwa

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