TNS GIPP

Information about TNS GIPP

Published on September 27, 2007

Author: worm

Source: authorstream.com

Content

Slide1:  Name of presenter(s) or subtitle Russian Media Market: Trends and Forecasts Ruslan Tagiev, TNS Russia September 26-27, 2005 Advertising expenditures in Russia ($, bln):  Advertising expenditures in Russia ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4% Advertising expenditures + Forecast ($, bln):  Advertising expenditures + Forecast ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4% +21% +14% +11% +8% Ad expenditures media split, 2004:  TV Press Radio Outdoor Ad expenditures media split, 2004 Source: AKAR Share of TV advertising ($, bln):  Share of TV advertising ($, bln) Source: AKAR 1.4 1.4 0.6 0.8 1.3 2.2 2.9 3.9 4.7 5.3 5.9 6.4 39% 35% 32% 34% 39% 42% 43% 44% 45% 47% 49% 50% Share of Regional TV + Forecast ($, bln):  Share of Regional TV + Forecast ($, bln) Source: AKAR 77% 77% 76% 75% 74% 72% 71% 23% 23% 24% 25% 26% 28% 29% Advertising expenditures on Press + Forecast ($, bln):  Advertising expenditures on Press + Forecast ($, bln) Source: AKAR Share of Regional Press + Forecast ($, bln):  Share of Regional Press + Forecast ($, bln) Source: AKAR 21% 22% 23% 0.8 0.9 1.2 Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) :  Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) Source: TNS Gallup AdFact Advertising increase drivers:  Advertising increase drivers Source: TNS Gallup AdFact Top 10 Advertisers in Russia, January-June 2005:  Top 10 Advertisers in Russia, January-June 2005 Source: TNS Gallup AdFact * Local advertisers are highlighted Top 10 Russian Advertisers, January-June 2005:  Top 10 Russian Advertisers, January-June 2005 Source: TNS Gallup AdFact Top 10 Advertisers in Press, January-June 2005:  Top 10 Advertisers in Press, January-June 2005 Source: TNS Gallup AdFact Increase in top 5 titles in each group, 2004 vs. 2003:  Increase in top 5 titles in each group, 2004 vs. 2003 Source: TNS Gallup AdFact Time Spent Distribution Across Media:  Time Spent Distribution Across Media 100% = all the time spent media consumption (9 hours per day) TV: 46.6% Press: 4.7% Radio: 41% Audio records: 3.1% Books: 2.5% Video, DVD: 1.4% Internet: 0.8% Source: Marketing Index – Russia, Dec’04 – Apr’05 Time budget (Russia):  Time budget (Russia) Reading magazines Reading newspapers Reading books Source: Marketing Index – Russia, Dec’04 – Apr’05 Morning Night Total Readership Profile:  Total Readership Profile Source: National Readership Survey, March-July 2005 Total TV Audience Profile:  Total TV Audience Profile Source: Gallup TV Index, 2005 Newspapers vs. Magazines Audience Profile, Moscow:  Newspapers vs. Magazines Audience Profile, Moscow Source: National Readership Survey, March-July 2005 Newspapers vs. Magazines Audience Profile, Russia:  Newspapers vs. Magazines Audience Profile, Russia Source: National Readership Survey, March-July 2005 Groups of Titles with Increasing Audience (Russia):  Groups of Titles with Increasing Audience (Russia) Source: National Readership Survey - Russia Groups of Titles with Stable Audience (Russia):  Groups of Titles with Stable Audience (Russia) Source: National Readership Survey - Russia Computer and Auto Magazines (Russia):  Computer and Auto Magazines (Russia) Source: National Readership Survey - Russia «Age Pyramid» - RF Census 1989:  «Age Pyramid» - RF Census 1989 Ths. persons Age Birth-rate: 1st World War Death-rate: 2nd World War Birth-rate: famine, collectivization Birth-rate: «1st war wave» Birth-rate: «2nd war wave» Men Women Source: Goscomstat RF «Age Pyramid» - RF Census 2002:  «Age Pyramid» - RF Census 2002 Birth-rate: «3rd war wave»; Birth-rate: Perestroyka reforms Summary:  Summary Source: TNS Gallup AdFact Рост рекламного рынка на 36% до 2008 года Замедление темпов роста рекламного рынка Рост доли ТВ Рост аудитории глянцевых журналов, стабильная аудитория газет и безнес изданий Увеличение конкуренции со стороны новых медиа Увеличение доли бюджетов на интернет, кино, indoor Увеличение аудитории интернета – прямая конкуренция для b-t-b, рекламных и новостных изданий Изменение демографического состава

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