Published on June 7, 2014
PowerPoint Presentation: Top Four Reasons Why Consumers Choose a No Contract Cell Phone Many consumers still choose a no contract cell phone despite and in spite the increasing number of network carriers. This is because of some very good reasons. Primarily, consumers can easily get the newest cell phone or handset on the market and paying it at a very low cost. However, they are locked in a year or two-year contract with a certain network provider or carrier. So, why do consumers still tend to get a cell phone without contract? Freedom to Choose There are different network providers and carriers on the market. However, when consumers would like to get the newest handset in town, they have to sign up for a contract with the carrier. Mostly, contracts cover one-year or two-year period, depending on the handset. Getting a new device may be easy because consumers are not ought to pay the handset up front. However, they have the freedom to choose among other plans, offers, and even among carriers. Flexibility of Service Consumers with a no contract cell phone can certainly choose from various services on the market. Although they could not get the new handset, they have the option to make their own choice. Besides the contract, there are different promotions offered by network providers. Consumers can choose from monthly plans to prepaid services. With these options, consumers can significantly control and pay only the services they get. Unlike with contract cell phones, consumers are obliged to pay a fixed rate every month, for two years or so, and at times with additional charges even if they did not consume the maximum service. No Personal Information Disclosure Mobile and network carriers always need their subscribers’ personal information when getting a contract from them. Most of the information also includes details like bank account or credit card information. There are many consumers who are not comfortable in disclosing such data even to huge and stable companies that will run a credit check on their subscribers. Hence, no contract cell phone is ideal for such clients. No Threat of Termination Fees and Penalties Subscribers who leave their contracts early are faced with very high penalties and early termination fees. In fact, this is how network providers and mobile carriers get high profits. Consumers who are unable to continue paying their monthly dues in accordance with their contracts suffer from steep payments. The same is true even if they do not consume their maximum services. Perhaps, this is the biggest reason why subscribers opt for a no contract cell phone , avoiding early termination fees and penalties.