Published on January 29, 2008
TROThe Right OneComputer Matchmaking in the 21st Century: TRO The Right One Computer Matchmaking in the 21st Century Done by: Team 3 CHOO Weisen Christopher Ledesma CHUA Wan Rong LOH Mui Ling Felicia LOW Shee Ching Valerie WU Wei Lin Agenda for the day: Agenda for the day Background Technology aspects Business strategy Competing technologies Social and business impacts Future improvements Problem Identified: Problem Identified Decreasing marriage rate Decreasing birthrate More senior citizens than the economy can support Source: SingStat. Age Specific Marriage Rates http://www.singstat.gov.sg/keystats/annual/indicators.html Mission Statement: Mission Statement To unite individuals to form the most compatible and long-lasting relationships within the shortest time possible. Proposed Solution: Proposed Solution The Right One (TRO) Use of Palmistry and other character analysis Precision and reliability enhanced Computer matchmaking system 3 existing technology Biometrics Artificial intelligence Data mining Palmistry: Palmistry 3 main studies of palmistry Chirognomy Chiromancy Dermatoglyphics 3 main lines: A: Heart line B: Head line C: Life line Survey results: Survey results 79% 21% 61% 39% Deployment Diagram: Deployment Diagram TRO consists of 3 systems Biometrics Artificial Intelligence Data Mining Workflow Diagram: Workflow Diagram Biometrics: Biometrics Automatic identification or verification of an individual or a claimed identity by using certain physiological or behavioural traits associated with the person (Jain and Ross, 2004). Use of high-resolution CCD scanners. Artificial Intelligence: Artificial Intelligence Defined as computers doing tasks that would be considered to require intelligence if the tasks were performed by humans (McCorduck, 1980). Identifying prominent palm lines Generating character traits for features identified Data Mining: Addresses the question of how best to use historical data to discover general regularities and improve the process of making decisions (Mitchell, 1999) Aggregate results and bio-data of clients Match clients based on personal preferences Data Mining Assumptions: Western palmistry Financial & Technological Assistance Available All information found is deemed to be reliable and credible Assumptions Slide14: System Deployment 1. Personal Computer $2,000 (Biometrics) 2. Professional Scanner $2,000 (Biometrics) 3. Entry-Level Application Server $10,000 (AI) 4. Entry-Level Database Server $10,000 (Data Mining) Total cost of hardware < S$30,000. Additional biometrics subsystem = $4,000 Additional servers using AI or Data mining = $10,000 Development C0sts Slide15: System Development Costs Application development costs form the bulk of the total cost of development. 1. Programmers (3X) $9,000/mth 2. Consultant (2X) $10,000/mth 3. Palmistry Expert (1X) $5,000/mth 4. Testers (mainly volunteers) $1,000/mth $25,000/mth Total Development Cost (3 months): $75,000 System Maintenance 1/5 of development fee = $15,000 annually Business Strategy: Marketing Target users Above 21 seeking Dating partner Target (Licensed) Partners Match-making Agencies and SDU Core Competency High accuracy of match through relevant components Annual updating to sustain competitive advantage First-Mover Advantage: Brand Loyalty and Technological Leadership Disadvantage : Uncertainty of customers’ requirement Reduced by conducting survey : High R&D Costs Venture Capitalist and Licensing Business Strategy Competing Technologies: Competing Technologies Online Chat Rooms and Forums Convenient and saves time Information may not be reliable Online Dating Service Access to database of participants Choice according to preference Information may not be reliable Technological Limitations: Technological Limitations Unclear Palm Prints Changing Palm Prints Maintenance of the TRO Social and Business Impacts: Social and Business Impacts Religious Sensitivities Differing perceptions about Palmistry Privacy Concerns Original information discarded unless volunteered by users Social Cohesion and Increase of Birth Rates Impacts on Traditional Matchmakers and Chiromancers TRO may be seen as a substitute good Will raise awareness of these businesses in the long run Further Improvements: Further Improvements Complementary 3G device Adds an element of fun Additional Function – Graphology Makes readings more precise The End: The End Q & A Slide22: Name: Gender: Log in Welcome to TRO Please choose which options you will like to use and click Next:: Please choose which options you will like to use and click Next: Log out Next Slide24: Please put your dominant hand on the machine for a palm reading and click Next. Next Log out Please wait… Scanning in progress…: Please wait… Scanning in progress… To get the analysis of your palm print, please click results.Or click Next to end.: To get the analysis of your palm print, please click results. Or click Next to end. Results Next Result Analysis: Result Analysis Personality: You have a rather complex, sensitive personality that is especially vulnerable to outside influences and worries You are an intellectual and sociable person. You are often restless and needs mental stimulation As the distance between your head line and life line is quite narrow, it shows that you have a rather cautious, and sometimes fearful, nature, uninterested in risk-taking endeavours. You are not as warm-hearted and do not easily display affection in relationships. You do not have a jealous nature. Relationships The lines of attachment on your palm indicate you have affairs that are not deep commitments. You have an expansive and giving nature in love In relationships, you’ll look for mental rapport instead of physical appearance and intimacy Print Results Next Thank you for using TRO. We’ll inform you of the results in a few days time.Have a nice day!: Thank you for using TRO. We’ll inform you of the results in a few days time. Have a nice day!