Value Chain

Information about Value Chain

Published on January 8, 2009

Author: aSGuest9657

Source: authorstream.com

Content

Value Chain : 1 Value Chain Strategies, Forces, and Tactics in Competitive Markets : 2 Strategies, Forces, and Tactics in Competitive Markets c. Strategies: Differentiation Develop products & services which are different from what the competition offers superior attributes distinguishing features Slide 3: 3 Competitive Strategies Competitive Advantage Competitive Scope Lower Cost Differentiation Broad Target Narrow Target Cost Leadership Cost Focus Differentiation Focused Differentiation Strategies, Forces, and Tactics in Competitive Markets : 4 Strategies, Forces, and Tactics in Competitive Markets Cost leadership based on efficient operations based on effective operations economies of scale become a low cost producer market segmentation (niche) Focused differentiation Market niche Cost focus narrow market & low cost Slide 5: 5 Slide 6: 6 Slide 7: 7 Value Chain Analysis of Strategic Opportunities : 8 Value Chain Analysis of Strategic Opportunities Definition: Value chain- consists of the major activities that have been added to the product during its creation, development or sale. Primary activities : the creation of product or service inbound logistics - order entry data collection, obtain raw materials, subassemblies Operations - order processing, MRP; transformation of inputs to finished goods Value Chain Analysis of Strategic Opportunities : 9 Value Chain Analysis of Strategic Opportunities Primary activities : the creation of product or service Outbound logistics - distribution & sales data; storing products, Marketing sales - promotions, discounting; establishing a customer need Service activities - calls, returns, product rotation and maintenance Slide 10: 10 Value Chain with Typical Strategic IS Mapped onto it EDI-Based Purchasing System Computer- Integrated Mftg. Automated Ordering System Expert Systems for Salespeople Telemaintenance Expert Systems Inbound Logistics Operations Outbound Logistics Marketing and Sales Service Downstream Chains of Customers Upstream Chains of Suppliers Slide 11: 11 Value Chain Analysis of Strategic Opportunities : 12 Value Chain Analysis of Strategic Opportunities Support activities: The required infrastructure Org's infrastructure Human resources Technology Procurement Value Chain Analysis of Strategic Opportunities : 13 Value Chain Analysis of Strategic Opportunities Z-1992 fig 5.5 & 5.6 Slide 14: 14 Strategic Systemsin Operations : 15 Strategic Systemsin Operations A. Manufacturing CIM MRP II 5.6 Strategic Systemsin Operations : 16 5.6 Strategic Systemsin Operations Z Figure 5.7 p166 Strategic Systems in Operations: Manufacturing : 17 Strategic Systems in Operations: Manufacturing Strategies for CIM and BRP : 18 Strategies for CIM and BRP Fjermestad & Chakrabarti, 1993 Slide 19: 19 Slide 20: 20 Slide 21: 21 Slide 22: 22 Slide 23: 23 Slide 24: 24 Slide 25: 25 Slide 26: 26

Related presentations


Other presentations created by aSGuest9657

unit3c
08. 01. 2009
0 views

unit3c

uFlaWlg20060710212448
08. 01. 2009
0 views

uFlaWlg20060710212448