Published on September 27, 2007
Slide1: Shanker Gopalkrishnan ICMCI Working Meeting September 15, 2006, Moscow, Russia The ICMCI Value Proposition - a discussion paper - The Beijing Congress noted the need to develop the concept of an ICMCI Value Proposition…… : The Beijing Congress noted the need to develop the concept of an ICMCI Value Proposition…… To work on Value Proposition statement (s) to convey the value of membership of ICMCI and the respective member institutes The value propositions to be clear and focussed To differentiate between internal and external value statements Keeping the NGO status would be a strategic value factor for ICMCI to attract and retain members To articulate whether ICMCI is about “network”, “people” and “community” or “products & services” Slide3: This paper attempts to provide a framework for analysing the various factors / issues in developing the ICMCI Value Proposition statements, for deliberations during the ICMCI Working Meeting at Moscow We need to start with a broad definition of the Value Proposition…… : “The value that gets created by interacting or being associated with ICMCI and its constituents, as recognized or perceived by their respective stakeholders (select target audience groups) ” Key words - Interact – act so as to impinge on or influence each other - Associate – ally yourself, fraternize - Recognize – accept as genuine, legal or valid - Perceive – comprehend, understand We need to start with a broad definition of the Value Proposition…… The Value Creation Cycle : The Value Creation Cycle Benefits for Associations of Individual Management Consultants…..: Benefits for Associations of Individual Management Consultants….. To gain international recognition / global identity To set some common practices and standards such that a CMC will be seen at a consistent professional level globally (CBK, competency model, etc.) To leverage the awareness and practice of the CMC designation from the local Institute level to the International level To gain access to new “processes” such as ACP Slide7: To share best practices of Institutes globally, assisting developing and maturing Institutes and raising the bar for all Institutes To gain access to support materials (e.g. ICMCI, CMC & ACP brochures) To leverage the membership of ICMCI for improving membership To leverage the membership of ICMCI for enhancing the image of the Association with its external stakeholders Benefits for Associations of Individual Management Consultants…..(contd.) Benefits for Individuals engaged in the practice of management consulting……: Benefits for Individuals engaged in the practice of management consulting…… To gain a global identity To qualify for an international designation, the CMC To network with consultants nationally and internationally An opportunity to provide services to one’s profession An opportunity to share knowledge and experiences External stakeholders / target audience groups: External stakeholders / target audience groups Associations of management consulting firms in various countries Buyers of management consulting services Global institutions – UN, World Bank, other NGOs, etc. Governments in select countries Similarly, IMCs need to define target audiences for themselves – there could be some variation amongst the IMCs. To develop the ICMCI Value Proposition, the key issues for discussion are……..: To develop the ICMCI Value Proposition, the key issues for discussion are…….. Definition of the objective – does it need to be expanded / modified ? Is there sufficient clarity in the value creation cycle ? What are the benefits that external stakeholders expect through an association with ICMCI ? Does ICMCI wish to address all stakeholders while preparing the value proposition statements or concentrate on a few ? To develop the ICMCI Value Proposition, the key issues for discussion are……..: To develop the ICMCI Value Proposition, the key issues for discussion are…….. What are the “core values” that should get focused on, for each target audience group ? How do we test the proposed value proposition with the stakeholders ? What is the due process for developing the value proposition statements, at ICMCI ? Thank You !