Published on September 12, 2007
Slide1: National School Lunch Week, 2006 Slide2: What is ‘Vote for School Lunch’? Students vote for their favorite school lunch! 5 popular entrées campaigning for votes Polls open from August 1 – October 6 Winner announced during NSLW 2006 Great chance for kids to learn about electoral process (mid-term elections this year) Opportunity to tell the world about the benefits of School Lunch Slide3: How will it work? SNA promotes the candidates and the vote Students vote at www.VoteForSchoolLunch.org SNA tallies the results and announces the nation’s favorite school lunch Slide4: Key messages to our audience School lunches can be kid’s favorite dishes and nutritious too. 'These are not your mom’s school lunches.' Correcting myths about the quality and nutritional content of School lunches Slide5: Meet the Candidates Slide6: Slide7: Sally Salad Slide8: Ricky Chicken Slide9: Pete Pizza Slide10: Heddi Spaghetti Slide11: Rocco Taco Slide12: What’s different about this theme? Size – biggest NSLW ever Timing – schools can use the theme in their cafeterias from August through NSLW Support – Partners Reach – PR Agency and media partnerships Audience: schools, parents and kids Interactive and competitive Slide13: What kids are saying… 'Pizza. Pizza. Pizza. Pizza. Pizza. Go Pizza.' Brian, Grade 3 'This is so cool. I want to know if my favorite Rocco Taco is everybody’s favorite too. Fenolie, Grade 5 'I like Heddi Spaghetti because it’s yummy and I love tomato sauce.' Lucas, Grade 1 'I pick salad because sometime I act silly like Sally.' Zoe, Grade 2 Slide14: What kids are saying… 'Am I really going to be able to vote for school lunch at school? I can’t wait, I can’t wait but I can’t decide… it’s between spaghetti and pizza.' Daniel, Grade 6 'I like this because we get to choose what we want instead of the lunch staff.' Jasmine, Grade 6 'I love Ricky Chicken because chicken is good and has a good sense of humor. He is so cute… but he’s a chicken.' Alice, Grade 6 Slide15: Why should we be excited about ‘Vote’? Great theme, great characters Opportunity to grab a whole new audience Awesome merchandise in Emporium Buttons, posters, aprons, pins, press folders, t-shirts, balloons, stickers etc… Dedicated exhibit at ANC, session 'Vote’ is a strong platform to deliver SNA’s message on behalf of members Slide16: Help make ‘Vote’ a success Celebrate in your schools Spread the word Media outreach: create buzz in your community SNA will provide sample press releases and elements for press kits Slide17: Tools to help you make ‘Vote’ a success Logos Toolkits Activity sheets Backpack brochures Web banner PowerPoint presentation Press releases and press kits Visit www.SchoolNutrition.org/Vote Slide18: Where can you get more information? NSLW Session at ANC, Voting booth at ANC SNA Website www.SchoolNutrition.org/vote Official Voting Website www.VoteForSchoolLunch.org School Foodservice andamp; Nutrition magazine Marketing Dept (Jen Lewi and Andy Steele) SNA Service Center Slide19: Exit Poll – who would you vote for?