Webcast Caregiver s Resource Helpline of Houston

Information about Webcast Caregiver s Resource Helpline of Houston

Published on December 10, 2009

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Caregiver’s Resource Helpline™ of HoustonDirectory of Resources and ServicesSales Lead Generation : S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates Caregiver’s Resource Helpline™ of HoustonDirectory of Resources and ServicesSales Lead Generation Brought to you by S. Gerber & Associates 9301 Southwest Freeway., Ste. 250, Houston, Tx 77074 Overview : S. Gerber and Associates Overview S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 2 Caregiver’s Resource Helpline™ of Houston   Directory of Resources and Services   Senior Approved Validation   How you can participate? S. Gerber & Associates, Inc. A-Mazing Solutions for Long-Term Care Needs Slide 3: S. Gerber and Associates Over 10 years of experience specializing in a broad range of long term care products and services including but not limited to: securing of financial independence and asset protection utilizing insurance products from major carriers to pay for long-term care planning and management care assessment care coordination in-home personal caregiver services quality assurance monitoring, and Recently distinguished as Certified Senior Approved with over 90% customer satisfaction S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 3 Who is Caregiver’s Resource? : S. Gerber and Associates Who is Caregiver’s Resource? Over 25 years of medical social work, hospital discharge planning, EAP and Work Life sales and marketing experience. Empowering Caregivers practical “how-to” information professional guidance emotional reassurance Eldercare Marketing precision in targeting your message higher engagement to educate customers cost-effective advertising that won’t break your budget ongoing support to help you respond to changes in your market S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 4 What is the business opportunity? : S. Gerber and Associates What is the business opportunity? 870,000 people worldwide turn 65 each month Number of Americans of age 65 is expected to increase 62 million by 2025 Over 50 million people caring for a chronically ill, disabled or aging family member. 164,105 persons 65 years old and over in Harris County S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 5 Changing Demographics Slide 6: S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates Now, remember how easy it use to be to pick up the phone for information? One call does it all! Accessible 24 hours a day Easy to listen format to caregiver education and resources Direct-Connect to trusted eldercare businesses and service providers Today, consider doing a local Internet search in Houston for “elder care”, you’ll find up to 58,800 websites and likely experience “information overload”, the difficulty users experience in trying to locate and process useful information. Searching for eldercare in Houston S. Gerber and Associates 6 Welcome to the Caregiver’s Resource Helpline ™ of Houston Slide 7: S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 7 National Council on Aging Employee Caregiver Need Survey One phone number to call to get started looking for resources A way of finding information on caregiver rights, elder rights, caregiving services and their cost Consolidated resources/one-stop shopping Affordable services Easier, more user-friendly billing for services Service providers that “translate” industry terms into common language Service providers that operate with working caregiver hours in mind What do caregivers want? One call does it all! 24 hours a day Easy to listen Caregiver education and resources Direct-Connect to “live” representative, trusted eldercare businesses and service providers Slide 8:  Caregiver’s Resource Helpline™ of Houston S. Gerber and Associates 8 Prospective Customer Press 1 Programs 30 Second Advertiser Spot 10 Second Sponsor Spot 5 Programs of Interest Caller listens up to 32 pre-recorded Topics of Interest Referred to Directory of Resources and Services Press 2 Directory Directory of Resources and Services 26 Categories of Eldercare Businesses Press 3 Representative Say “help “ anytime for Eldercare Representative Consult with eldercare business representative Leave voice mail Immediately sent by email (mp3) to follow up! Interactive Voice & Recognition Call Flow–24/7 Designed to “direct-connect” you to the caller Welcome Message Caregiver’s Resource Helpline ™ of HoustonCore Content : Caregiver’s Resource Helpline ™ of HoustonCore Content Physical and Mental Conditions of Aging Vision and Hearing Taste, Touch and Smell Help With Eating Maintaining an Active Mind Dealing With Confusion Living Arrangements Exploring Housing Options Long Distance Caregiving Locating Community Resources Safety In The Home Dealing With Medication Choosing A Nursing Home Subacute Nursing Home Care Financial and Legal Assistance Help For Medical & Long-term Care Medicare Medicaid Help With Income & Housing Expenses Financial and Legal Assistance (continued) Legally Protecting Your Family Member Protecting Your Family Member's Assets Getting Private Insurance Wills & Living Wills Self Help for the Caregiver Taking Charge Maintaining A Positive Attitude Determining Your Family's Needs Dealing With Professionals Involving The Family Avoiding Burnout Dealing With Changes Dealing With Your Feelings Changing Family Roles Avoiding Isolation Recognizing Changes Planning For Difficult Situations Planning For Death S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 9 Core content comes from Caring Families: How to care for your aging family, James R. Cook, PhD and C.D. Fernald, PhD of the "Family Caregiver Project" of the UNC at Charlotte’s Department of Psychology served as subject matter experts and content advisors. Based on their research, the following Programs of Interest and Topics of Interest were identified as the most common concerns of caring for an elderly loved one. Directory of Resources and Services Categories : S. Gerber and Associates Directory of Resources and Services Categories S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 10 Marketing and PromotionOpening New Market : S. Gerber and Associates Marketing and PromotionOpening New Market Adriane Berg, CEO/Founder, Generation Bold www.generationbold.com a leading expert in marketing and consulting for companies seeking to reach boomers, seniors and their caregivers. She will direct national, regional and local marketing, branding and advertising of the Caregiver’s Resource Helpline™ of Houston. S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 11 Formula for Marketing Success Internet advertising featuring Click-to-Call Point-of-Purchase at pharmacies, beauty parlors, etc. Advertising on radio, Cable TV, movie screens, bill boards and restaurant place mats, etc Social marketing on Linkedin, Twitter, Facebook etc. Advertise in caregiver magazines Strategic alliances with Area Agency on Aging, caregiver support groups such as Alzheimer, Diabetes, Cancer, Parkinson etc. to promote access to the service. Placement of referral cards, flyers and posters with hospital discharge planners, large medical practices of Internal Medicine, Family Medicine and Gerontology. Promoting Public AwarenessEach one promotes one : S. Gerber and Associates Promoting Public AwarenessEach one promotes one 12 When people know you care they spread the word! S. Gerber and Associates Senior Approved CertificationThird Party Validation : S. Gerber and Associates Senior Approved CertificationThird Party Validation S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 13 Certified Senior Approved Operating for a minimum of three years. Verification of business license, insurance, employee hiring & screening procedures Reference check Agrees to SAS standard Code of Ethics Independent survey feedback resulting in 90% or higher customer satisfaction Preferred Provider Meet or exceeded stringent screening process three or more years in a row Senior Advocate Valid Business License Current appropriate business liability insurance Three professional references Agrees to SAS standard code of ethics Senior Approved validation is not a requirement, however, encouraged to establish a competitive advantage. Additional survey processing and validation fees apply. Are you ready to become Senior Approved and have a competitive edge? Trustworthiness * Transparency * Customer Satisfaction Call Activity Reports : S. Gerber and Associates Call Activity Reports S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 14 Reports afford you the opportunity to review usage and track return on investment of your advertisement. On a quarterly basis, you will receive a report on the following activity: Number of callers to your 30 second spot Call Date/Time Call Type Click-to-Call Inbound Direct-Connect call forward call minutes Additional fee for name, phone number and zip code (Landlines only) Comparison of Advertising Media : S. Gerber and Associates Comparison of Advertising Media S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 15 Caregiver’s Resource Helpline™ of Houston : S. Gerber and Associates Caregiver’s Resource Helpline™ of Houston Key Benefit - One call does it all! Callers get answers to their most common concerns Advertisers “Direct-Connect” to callers to meet their needs Senior Approved Third Party validation differentiates advertisers from competition Innovative marketing and promotion S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 16 Rate Sheet : S. Gerber and Associates Rate Sheet S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 17 Slide 18: S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates Questions and Answers S. Gerber and Associates 19 Q: Is the main target audience seniors or providers? Q: How do you qualify leads? Is it all computerized? Q: The seniors I know hate talking to robots on the phone as much as I do - what makes you think they would patiently listen to all this without hanging up? You mention "communication must have a creative appeal, making an emotional connection but the weird robot voice negates this approach. Sign Up Today : S. Gerber and Associates Sign Up Today S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 18 One Time Offer MONEY BACK GUARANTEE TODAY ONLY! Receive 3 leads within First Quarter or get 1 month FREE Receive 6 leads by the Second Quarter or get 2 months FREE Receive 12 leads by the Fourth Quarter or get 3 months FREE Refer eldercare business that signs up get additional 1 month FREE Next steps : S. Gerber and Associates Next steps www.caregiversresource.com/ad_houston.htm Email: [email protected] Caregiver’s Resource Helpline ™ of Houston Toll-Free 866-608-6131 Helping you to help others! S. Gerber & Associates, 9301 Southwest Freeway., Ste. 250, Houston, TX 77074 (713) 778-1966 S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates S. Gerber and Associates 20 Call Sid Gerber – 713-778-1966 Call John Webb – 813-404-5805

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