[Webinar] Strategic Link Building

Information about [Webinar] Strategic Link Building

Published on October 12, 2015

Author: PI_Marketing

Source: slideshare.net

Content

1. #PI_LinkBuilding #[email protected] Strategic Link Building: Is this love that I’m feeling? Point It Digital Marketing www.pointit.com 04.22.2015

2. #PI_LinkBuilding #[email protected] Housekeeping Slide Additional Q&A addressed and at the end of session A link to view a recorded version of the webinar will be emailed within 48 hours Raise your hand if you are having technical difficulties Hide the chat window Submit question via chat Toolbox Blog on the Point It Website

3. #PI_LinkBuilding #[email protected] #PI_LinkBuilding #seo @seanvanguilder @MaureenOnPoint 3

4. #PI_LinkBuilding #[email protected] About Point It Our Clients Our Services

5. #PI_LinkBuilding #[email protected] Today’s Presenters Sean Van Guilder Point It Digital Marketing Director of SEO About Presenter 20+ Years of internet marketing experience. Worked for companies such as Microsoft, MSN, and WONGDOODY. Likes tennis and golf. @SeanVanGuilder Maureen Jann Point It Digital Marketing Director of Marketing About Presenter Self-described jill-of-all-trades. 15 years of experience delighting customers and prospects. Does karaoke in a mediocre fashion. @MaureenOnPoint 5

6. #PI_LinkBuilding #[email protected] Agenda 1 2 3 4 Link Building Foundations Link Building + Content Strategy Link Building + Tech To Sum Up + Q&A

7. #PI_LinkBuilding #[email protected] Section 1 Link Building Foundations

8. #PI_LinkBuilding #[email protected] Link Building History Then Now Link Exchange Cross Promotion E-mail Links Requests Social Sharing Paid Links Organic Link Earning Directory Submissions Curated Lists/Portals Article Submissions Guest post on highly valued and relevant websites Blog Comments Authentic community participation Broken Link Building Mine competitor content & do it better Link Networks/Farms Grow social network of influencers  Previously website authority determined by quantity of links  Now Google determines authority by quality of links

9. #PI_LinkBuilding #[email protected] Why Links are Important  Indexation & Discovery  Increased Page Authority  Increased Brand Awareness  Increased Rankings  Increased Traffic

10. #PI_LinkBuilding #[email protected] Fundamentals of Link Building SEO Great Content Content Marketing Calendar Content CurationSocial Media Backlink Monitoring Competitor Research Analytics Content Syndication

11. #PI_LinkBuilding #[email protected] Section 2 Link Building + Content Strategy

12. #PI_LinkBuilding #[email protected] Link Building Tactics Create relevant, industry related content posted on domain  www.domain.com/blog  Publishing calendar with a consistent cadence  Use of a core keyword phrase  Linking strategy Blog Articles Resources at pointit.com/blog

13. #PI_LinkBuilding #[email protected] Use for a visual representation of data  Ideally used as support for a data heavy blog article  Supply embed code for use on other websites, which increases link equity  Promote via social media and influencers that already link to your site  Leverage existing mailing list  Look at search trends for ideas. Infographics Link Building Tactics i Resources at pointit.com/blog

14. #PI_LinkBuilding #[email protected] 14 Some other tactics that can be impactful for attracting links to your articles:  Egobait – Mention or reference an industry expert and let them know  Videos – Embedded videos within your website can help increase traffic and time on site  Industry Reports – Demographics and percentages within a specific industry type  In-Depth Guides – How To’s or large concepts ETC Link Building Tactics Resources at pointit.com/blog

15. #PI_LinkBuilding #[email protected] Section 3 Link Building + Tech

16. #PI_LinkBuilding #[email protected] • Look for plug-ins for your CMS, such as WordPress. Recommend Yoast’s WordPress SEO Plug-in • Use customized values that are specific to Facebook, Twitter and Google+ Open Graph and Twitter META Tags Link Building + Tech Resources at pointit.com/blog

17. #PI_LinkBuilding #[email protected] Link Building + Tech Backlink Monitoring • Understand who is linking to your site • Use Google’s disavow tool carefully • Reach out to the website to get the link removed • Monitor competition’s backlink profile • CognitiveSEO, Moz, Ahrefs all offer back link tools for monitoring Social Media • Allow for your content to be shared to social media platforms • http://www.addthis.com/ is an example of social sharing options • Use a custom bit.ly, ow.ly domain • Use social media management tools such as Hootsuite, Sprout Social, Buffer

18. #PI_LinkBuilding #[email protected] Section 4 Bringing It Together

19. #PI_LinkBuilding #[email protected] Google is moving away from backlinks Future of Link Building Google is actively trying to do away with using backlinks as a measurement of authority with user engagement and user experience and some measurements of quality user experience include: • Mobile Device Usability • Click-Through Rate/Bounce Rate • Time on page/site • Social Shares/Number of comments • Conversions Quality links will contribute to the above measurements

20. #PI_LinkBuilding #[email protected] Conclusion • Link Building, aka Link Earning, takes time • View as one piece of Digital Marketing • Incorporate SEO, Social Media, Content Marketing into your overall Digital Marketing Plan • Have solid performance reporting and monitoring in place Just remember…

21. #PI_LinkBuilding #[email protected] Questions? A Journey Through Programmatic Display May 13th @ 11:00am Programmatic display can seem complicated. Let Evan and Sherveen, our programmatic display experts, guide you through the mountains, rivers and valleys of this effective addition to your digital marketing channels. Register at http://pointit.co/programmaticwebinar A link to view a recorded version of the webinar will be emailed within 48 hours! NEXT WEBINAR:

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