wehrle

Information about wehrle

Published on October 15, 2007

Author: Amateur

Source: authorstream.com

Content

Goals of Coop NATURAplan:  Goals of Coop NATURAplan To satisfy consumer demand for natural and humanely produced food To demonstrate the Coop Group's commitment to the environment and to humane animal husbandry To offer genuine alternatives for farmers in tomorrow's market environment Coop NATURAplan:  Coop NATURAplan Felix Wehrle Vice-Director of Coop Switzerland Agricultural policy environment:  Agricultural policy environment Agricultural policy (AP) 2002 - an important interim step The bilateral agreements with the EU will bring about a degree of liberalization and improve export prospects Liberalization and the systematic gearing of agriculture to consumer needs is a challenge and an opportunity for producers and the trade Coop NATURAplan: Core elements:  Coop NATURAplan: Core elements Food products of the highest standard possible on a large scale in Switzerland with regard to quality plus natural and humane production Priority given to Swiss agricultural products Sparing use of processing steps No use of genetically modified starting materials or animal feed Adherence to the guidelines is monitored by independent control bodies Coop NATURAplan:  Coop NATURAplan Plant-based and dairy products: organic production confirmed with the bud emblem (in conformity with BIO SUISSE guidelines) Fresh organically produced meat with the bud emblem (BIO SUISSE guidelines/ 61 sales outlets) Meat and eggs from particularly humane animal production (animals with access to range) Slide6:  21 51 95 232 156 350 467 Coop NATURAplan sales Market shares for organic produce (CHF m):  Market shares for organic produce (CHF m) Organic products account for large share of sales of important products (examples):  Organic products account for large share of sales of important products (examples) Pasteurized milk 35 % Carrots 30 % Long-life vegetables 22 % Fresh convenience foods 21 % Bread specialities 20 % Baby food 20 % Muesli/cereals 17 % Growth of organic farming in Switzerland:  Growth of organic farming in Switzerland Start Coop NATURAplan How often do consumers buy products of organic farming and humane animal husbandry?:  How often do consumers buy products of organic farming and humane animal husbandry? 48 % of interviewees buy organic products regularly Source: IHA -GFM, 2000 8 % 27 % 13 % 27 % 25 % Main reasons for buying ecologically acceptable and humanely produced products:  Main reasons for buying ecologically acceptable and humanely produced products Source: IHA2000 % of interviewees

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