[Whitepaper] Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change

Information about [Whitepaper] Lewin 3-Step Change Model: A Simple Yet Effective Framework...

Published on October 27, 2019

Author: flevydocs

Source: slideshare.net

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1. 10/27/2019 Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change | flevy.com/blog flevy.com/blog/lewin-3-step-change-model-a-simple-yet-effective-framework-to-manage-change/ 1/13 evyblog Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories. MANAGEMENT &LEADERSHIP STRATEGY,MARKETING,SALES OPERATIONS&SUPPLYCHAIN ORGANIZATION&CHANGE IT/MIS Other Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change Contributed by Mark Bridges on February 22, 2019 in Organization, Change, & HR ITIL Change Management Process - PPT 32-slide PowerPoint presentation A Comprehensive Guide to Change Management 199-slide PowerPoint presentation Change Management Methodology 64-slide PowerPoint presentation Journey (Change) Management Playbook 39-slide PowerPoint presentation The rapidly evolving world necessitates organizations to change quickly to keep pace. Organizations that are able to manage change well flourish, whereas those that don’t risk disruption or closure. Change management varies greatly based on the nature of business and the people involved. It also depends on how well people understand the change process. Various frameworks and models have been formulated to manage change. Lewin’s Change Management Model is one such framework for understanding and managing organizational change in a simple and easy-to-understand way. Presented in 1947, Kurt Lewin’s approach to Change Management is still widely used by organizations to institute change.

2. 10/27/2019 Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change | flevy.com/blog flevy.com/blog/lewin-3-step-change-model-a-simple-yet-effective-framework-to-manage-change/ 2/13 According to Lewin, 3 steps are essential to make change successful. Recognition of these distinct stages of change enable the leaders to effectively plan the execution of desired change: 1. Unfreeze 2. Change (or Transition) 3. Freeze (or Refreeze)

3. 10/27/2019 Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change | flevy.com/blog flevy.com/blog/lewin-3-step-change-model-a-simple-yet-effective-framework-to-manage-change/ 3/13

4. 10/27/2019 Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change | flevy.com/blog flevy.com/blog/lewin-3-step-change-model-a-simple-yet-effective-framework-to-manage-change/ 4/13 Let’s, now take a deeper look at the 3 stages of change. 1. Unfreeze Stage The Unfreeze stage encompasses ensuring readiness of change, by preparing the organization to understand and accept the criticality of the need for change. 4 key steps describe the Unfreeze stage: Ascertain the need for change The first step during the Unfreeze stage warrants undertaking the Current State Assessment (CSA) of the organization to identify what needs to change and why. The step also warrants breaking down the status quo, challenging the existing behaviors, revising the prevalent practices, and creating new ways of doing business. Gather support Next, the leadership needs to draw support for change from key people in management and across the organization through Stakeholder Analysis and Stakeholder Management, and outline it as one of the foremost priority for the enterprise. Develop the strategy and plan to communicate the need for change Subsequently, senior management should work on utilizing the organizational vision and strategy to substantiate the communication of the vision for transformation and the need for change across the board. This demands planning and developing persuasive messages and organized sharing mechanisms. Appreciate and manage any reservations and uncertainties This step encompasses addressing any employee skepticism and apprehensions towards change by consistently depicting the reasons for discontinuation of existing ways of doing business to enable people embrace the need for change. Leaders may need to manage the state of equilibrium of the organizational culture by balancing counteracting forces—different factors that drive or resist change—with the help of “Force Field Analysis.” The Force Field Analysis means a thorough evaluation of the pros and cons of change. If the forces favoring change outweigh the factors resisting it, the change will happen; otherwise, the change agenda may fail. 2. Change (or Transition) Stage Once people are ‘unfrozen’ and ready to move towards the desired state, the transition sets in which signifies making the required changes. This time is often difficult for the people, as at this stage they are uncertain about the future, are new to the changes, and need time to grasp

5. 10/27/2019 Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change | flevy.com/blog flevy.com/blog/lewin-3-step-change-model-a-simple-yet-effective-framework-to-manage-change/ 5/13 and adjust to them. 4 steps are critical to manage the transition (change) stage: Communicate methodically and consistently Throughout the planning and implementation of the transition stage, leadership needs to clearly articulate and share the influence, effects, and benefits of transformation across the organization, and prepare everyone for the future. Dismiss hearsay The senior leaders should support the people by holding regular sessions to candidly answer their queries, straightaway sort out any issues, and convey the need for change as an operational necessity. Encourage action Next, the senior management needs to role model the desired behaviors and mindsets, plan and deliver quick wins to keep the stakeholders motivated, and empower people to come up with solutions to tackle new issues and routine matters. Engage people The next step comprises involving the people in the process, allowing them time to shift, and talking to external stakeholders (e.g., employee organizations) if required. 4. Freeze (or Refreeze) Stage By freezing or refreezing, Kurt Lewin means reinforcing and institutionalizing the desired changes, ensuring they are widely accepted, utilized all the time, and incorporated into the business and the organizational culture. Implementation of the freeze stage instills a new sense of stability in employees, they feel confident, form new relationships, and become comfortable with the new ways of working. Successful implementation of the freeze stage rests on 4 practical steps: Embed change Plan to sustain change Provide support Celebrate success

6. 10/27/2019 Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change | flevy.com/blog flevy.com/blog/lewin-3-step-change-model-a-simple-yet-effective-framework-to-manage-change/ 6/13 Post to Facebook Add to LinkedIn Post to Twitter Interested in learning more about the Freeze and the first 2 stages of the Lewin Change Management Model in detail? You can download an editable PowerPoint on Lewin Change Management Model here on the Flevy documents marketplace. Are you a Management Consultant? You can download this and hundreds of other consulting frameworks and consulting training guides from the FlevyPro library. Readers Are Also Interested in These Resources ITIL Change Management Process - PPT 32-slide PowerPoint presentation A Comprehensive Guide to Change Management 199-slide PowerPoint presentation Change Management Methodology 64-slide PowerPoint presentation Journey (Change) Management Playbook 39-slide PowerPoint presentation Change Readiness Assessment Toolkit 20-page Word document A Practical Framework Approach to Change - The Full Version 135-slide PowerPoint presentation About Mark Bridges Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here. View all posts by Mark Bridges →

7. 10/27/2019 Lewin 3-Step Change Model: A Simple Yet Effective Framework to Manage Change | flevy.com/blog flevy.com/blog/lewin-3-step-change-model-a-simple-yet-effective-framework-to-manage-change/ 7/13 The Best Data Solutions for Your Business 1 comment • 3 years ago Need Capital For Your Business? Here Are 8 Ways You Can Make … 1 comment • 7 months ago What’s the Impact of Ratios in Financial Analysis? 2 comments • 4 years ago Are you Ready to be an Agile Manager? 1 comment • a year ago ALSO ON FLEVY BLOG 0 Comments Flevy Blog Login1 t Tweet f Share Sort by Best LOG IN WITH OR SIGN UP WITH DISQUS Name Start the discussion… ? Be the first to comment. Subscribe✉ Add Disqus to your siteAdd DisqusAddd Disqus' Privacy PolicyPrivacy PolicyPrivacy

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