ZZS Motor Scooters

Information about ZZS Motor Scooters

Published on April 24, 2008

Author: Savin

Source: authorstream.com

Content

Unlocking South Korea: ZZS Motor Scooters:  Unlocking South Korea: ZZS Motor Scooters Sandra Olson August 26, 2007 Product:  Product Figure 1 – Collateral sample from Vectrix. Reproduction of collateral. Permission to use for educational purposes pending. South Korea:  South Korea GDP Growth Rate - 4.3% (CIA World Fact Book, 2007) GNP Per Capita - $16K (U.S. Dept of State, 2007) Unemployment - 3.3% (CIA World Fact Book, 2007) Inflation - 2.7% (CIA World Fact Book, 2007) 48.8 million; 15.7% are single (IPIR, 2007) ZZS Market - single 20-30 year olds Market Size:  Market Size South Korean’s Top Seven Cities Seoul (10.3 million), Busan (3.7 million) Daegu (2.5 million), Inchon (2.6 million) Gwangju (1.4 million), Daejeon (1.5 million), and Ulsan (1.0 million) (CIA’s World Fact Book, 2007) Market Characteristics:  Market Characteristics 20-30 year old South Korean’s are: Internet-savvy Not stingy Buy once desire is created Spend time on leisure activities Perceptions of US products good Taiwan Situation:  Taiwan Situation Motor Scooter Capital of Asia 480,656 motorcycles sold in 2006 11,311 units to South Korea $432.2 million 110% increase over 2005 South Korea Need Potential:  South Korea Need Potential Limited space Population density Tropical climate Popularity of Motor Scooters South Korea Needs to Avoid:  South Korea Needs to Avoid The Pollution in Taiwan 330,000 tons of carbon monoxide 90,000 tons of chemical compounds/yr Popularity of Motor Scooters Exchange Rate Trends:  Exchange Rate Trends Figure 1 – Past Trend Present Value & Future Projection Note. From The Financial Forecast Center / http://www.forecasts.org/won.htm. Copyright 2007. Reprinted with permission for educational use. Exchange Rate Trends:  Exchange Rate Trends Figure 2 – Current Exchange Rates Note. From The Financial Forecast Center / http://www.forecasts.org/won.htm. Copyright 2007. Reprinted with permission for educational use. Import Restrictions:  Import Restrictions Trade Agreement 95% will be duty free (AEA, 2007) Economic relationship with US strong American investments close to $30 billion (AEA, 2007) US FDI $4.7 billion in 2004 (AEA, 2007) Government | Attitudes :  Government | Attitudes Trade Agreement Interested in building relationship 2006 Corruption Perceptions Index South Korea ranks 40th South Korea rated a 5.0 Competition:  Competition Major Competitors - Taiwan 480,656 motorcycles exported in 2006 11,311 units to South Korea $432.2 million 110% increase over 2005 Major Competitors - Taiwan:  Major Competitors - Taiwan SanYang Industry Co., Ltd. Her Chee industrial Co., Ltd. Kwang Yang Motor Co., Ltd. Sociocultural Forces:  Sociocultural Forces Languages Education Attitudes and beliefs Marketing Strategies:  Marketing Strategies Collateral Material Traditional Advertising Television, radio, print, & outdoor Website Major Promotional Event Conclusion:  Conclusion Basic need potential established Trade agreement demonstrates government attitude Tariffs to be removed No price controls Favorable opinion of US brands New technology to revolutionize industry Slide18:  References American Electronics Association (AEA). (2007). The U.S.-South Korea free trade agreement. Retrieved August 1, 2007 from http://www.aeanet.org/aboutaea/aboutstart.asp Business Monitor International (2007), The South Korea Business Forecast Report. [Electronic version.] Retrieved August 22, 2007 from Website: http://www.businessmonitor.com/businessforecasts/southkorea.html Central Intelligence Agency. (2007). CIA World Fact Book. Retrieved July 30, 2007 from https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html Guido, E. (2006). KYMCO grows global presence. Powerports Business, February 2006. [Electronic version]. Retrieved on August 25, 2007 from Website: http://findarticles.com/p/articles/mi_hb4385/is_200602/ai_n18894462 International Partnerships and Industry Relations (IPIR). (2007) South Korea: Market and trade profile. Retrieved August 1, 2007 from Website: http://www.tourismtrade.org.uk/Images/South_Korea_PDF_17M_tcm12- 32255.pdf   Slide19:  References Kim, A. & Markheim, D. (2006). Time to fast track South Korea free trade agenda. Retrieved August 2, 2007 from Website: http://www.heritage.org/Research/AsiaandthePacific/wm964.cfm Lambsdorff, G. (2005). TI 2005 corruption perception index. Retrieved July 12, 2007 from Website: http://www.transparency.org/policy_research/surveys_indices/cpi/2005 Lane,T. (2007). TIA Report explains South Korea business market, trends. Retrieved August 2, 2007 Motorcycle Business to Business. (2006). Motor export down slightly. Retrieved from http://www.motorcyclesb2b.com/news/Motorcycle%20Export.htm Tso, C. and Chang, S. (2002). A viable niche market--fuel cell scooters in Taiwan. Retrieved August 22, 2007 from Website: http://www.tfci.org.tw/Uploadfile/DownFile/8/1023155544541.pdf Sanyang Industry. (2007). Retrieved August 25, 2007 from Website http://www.sy-egd.com.tw/ea-1.htm U.S. Department of State, Bureau of East Asian and Pacific Affairs (2007) Background notes: South Korea. Retrieved on July 30, 2007 from http://www.state.gov/r/pa/ei/bgn/2800.htm    

Related presentations


Other presentations created by Savin

Soil Experiment
20. 01. 2008
0 views

Soil Experiment

GFACJan2006
08. 05. 2008
0 views

GFACJan2006

2010 Tourism Organising Plan
02. 05. 2008
0 views

2010 Tourism Organising Plan

bejingppt
02. 05. 2008
0 views

bejingppt

EFF2007
22. 04. 2008
0 views

EFF2007

ic 06 v13
15. 04. 2008
0 views

ic 06 v13

Presentation Jim Pateman 2of2
14. 04. 2008
0 views

Presentation Jim Pateman 2of2

normalization
09. 01. 2008
0 views

normalization

ENGLAND
07. 02. 2008
0 views

ENGLAND

Russia Sergei Tikhonov
08. 01. 2008
0 views

Russia Sergei Tikhonov

Aynak MDSG 2006
10. 01. 2008
0 views

Aynak MDSG 2006

Period 6 CHapter 27
10. 01. 2008
0 views

Period 6 CHapter 27

levin
12. 01. 2008
0 views

levin

SomeshwarRao
12. 01. 2008
0 views

SomeshwarRao

Lesson31 Chandelles
13. 01. 2008
0 views

Lesson31 Chandelles

Tourist Attractions in Fermanagh
14. 01. 2008
0 views

Tourist Attractions in Fermanagh

ap
17. 01. 2008
0 views

ap

Byzantine
19. 01. 2008
0 views

Byzantine

JacobsenControlPotato Fusar
22. 01. 2008
0 views

JacobsenControlPotato Fusar

SSA EducationTutorial Jan2006
12. 02. 2008
0 views

SSA EducationTutorial Jan2006

Unicode and Windows XP c
21. 01. 2008
0 views

Unicode and Windows XP c

Khadi Presentation
25. 01. 2008
0 views

Khadi Presentation

weddedbliss wbw 07
28. 01. 2008
0 views

weddedbliss wbw 07

MeteorsMars
24. 01. 2008
0 views

MeteorsMars

Sand Dune Formation
13. 02. 2008
0 views

Sand Dune Formation

Civil War Power point
18. 02. 2008
0 views

Civil War Power point

SeamanDavid
20. 02. 2008
0 views

SeamanDavid

11Incineration
11. 02. 2008
0 views

11Incineration

6 s111 costello s
28. 02. 2008
0 views

6 s111 costello s

Genomics
25. 02. 2008
0 views

Genomics

week12
08. 03. 2008
0 views

week12

CairoIonsphericA
12. 02. 2008
0 views

CairoIonsphericA

Ask Moss Adams Excess Benefits
20. 03. 2008
0 views

Ask Moss Adams Excess Benefits

LT1001N Lecture 5 2006 7
19. 03. 2008
0 views

LT1001N Lecture 5 2006 7

Malaria prophylaxis engl
31. 03. 2008
0 views

Malaria prophylaxis engl

CubaPublicHealth
03. 04. 2008
0 views

CubaPublicHealth

Ghana presentation
03. 04. 2008
0 views

Ghana presentation

MEPAG Astro meyer
24. 01. 2008
0 views

MEPAG Astro meyer

Monica Brand
10. 04. 2008
0 views

Monica Brand

2006 11 29 larcenter karlskoga
06. 02. 2008
0 views

2006 11 29 larcenter karlskoga

OralHealthGrade3
06. 02. 2008
0 views

OralHealthGrade3

problem 050830
07. 02. 2008
0 views

problem 050830

FEC Lynn 5 11 07
23. 01. 2008
0 views

FEC Lynn 5 11 07

CDN Webcast
16. 01. 2008
0 views

CDN Webcast

CEOs for Cities Talk
21. 03. 2008
0 views

CEOs for Cities Talk

homepage
04. 02. 2008
0 views

homepage

SCI1010 C3
22. 02. 2008
0 views

SCI1010 C3

ULF fÃredrag okt2005
08. 02. 2008
0 views

ULF fÃredrag okt2005

customizing
14. 01. 2008
0 views

customizing

CNM GED Orientation EnglishAug07
04. 02. 2008
0 views

CNM GED Orientation EnglishAug07

AV2005BW
21. 02. 2008
0 views

AV2005BW

09 17 2006 ROTS 1
29. 01. 2008
0 views

09 17 2006 ROTS 1

SBII 2u14 3
26. 03. 2008
0 views

SBII 2u14 3

Martyn Johnson
08. 04. 2008
0 views

Martyn Johnson

hayashi
15. 01. 2008
0 views

hayashi

sofie performance 22 nov 2006
17. 01. 2008
0 views

sofie performance 22 nov 2006

assoc2
07. 02. 2008
0 views

assoc2

GravityShape 4
22. 01. 2008
0 views

GravityShape 4

Cultural O Syd Beane
15. 01. 2008
0 views

Cultural O Syd Beane